--- title: "Bioderma vs Kiehl's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bioderma or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bioderma-vs-kiehl-s" publisher: "Brandwave" --- # Bioderma vs Kiehl's: Which is more popular by branded search in New Zealand? Which is more popular in search, Bioderma or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bioderma and Kiehl's - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bioderma Share of Search**: 2.2% - **Kiehl's Share of Search**: 2.7% ## Which is more popular in search, Bioderma or Kiehl's? - In August 2026, Kiehl's had more branded searches than Bioderma among skincare brands in New Zealand. Kiehl's was estimated to have 5.6K branded searches compared to Bioderma’s 4.4K, and held a 2.7% Share of Search versus Bioderma’s 2.2%. - The lead changed hands 6 times in the 11 months ending August 2026: Bioderma took it in January 2026, Kiehl's took it in February 2026, Bioderma took it in April 2026, Kiehl's took it in May 2026, Bioderma took it in June 2026, Kiehl's took it in August 2026. - Across the 11 months ending August 2026, Bioderma’s estimated Share of Search among skincare brands in New Zealand moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 3.7K to 4.4K. - Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among skincare brands in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches held steady at 5.6K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%. - Estimated monthly branded searches for Bioderma in New Zealand rose 17.7% over 11 measured months, from 3.7K to 4.4K in August 2026. ## Month by month | Month | Bioderma estimated searches | Bioderma Share of Search | Bioderma rank | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.7K | 2.5% | 11 | 5.6K | 3.8% | 10 | | Nov 2025 | 3.2K | 1.9% | 14 | 8.7K | 5.1% | 7 | | Dec 2025 | 2.9K | 1.9% | 14 | 5.6K | 3.6% | 9 | | Jan 2026 | 3.6K | 2.3% | 11 | 3.6K | 2.3% | 12 | | Feb 2026 | 2.9K | 2.1% | 12 | 3K | 2.2% | 11 | | Mar 2026 | 3.1K | 2% | 13 | 4K | 2.6% | 10 | | Apr 2026 | 3.7K | 2.3% | 10 | 3.1K | 1.9% | 11 | | May 2026 | 3.2K | 1.6% | 13 | 4.5K | 2.3% | 11 | | Jun 2026 | 3.4K | 1.7% | 11 | 2.9K | 1.5% | 14 | | Jul 2026 | 3.7K | 1.7% | 11 | 3.6K | 1.7% | 12 | | Aug 2026 | 4.4K | 2.2% | 11 | 5.6K | 2.7% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bioderma’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bioderma**: Measured on the search terms “bioderma”, “bioderma atoderm shower oil”, “bioderma cleanser”, “bioderma cleanser sensibio”, “bioderma cleansing oil”, “bioderma face cleanser”, “bioderma face wash”, “bioderma moisturiser”, “bioderma moisturizer”, “bioderma nz”, “bioderma oil cleanser”, “bioderma sensibio h2o cleanser”, “bioderma serum”, “bioderma shower oil”, “bioderma sun cream”, “bioderma sunscreen”, “bioderma sunscreen cream” and “bioderma sunscreen lotion”, summed into one figure. - **Kiehl's**: Measured on the search terms “kiehls”, “kiehls cleanser”, “kiehls facial cleanser”, “kiehls nz”, “kiehls serum” and “kiehls skincare”, summed into one figure. - [Bioderma profile](/demand/nz/brands/bioderma) - [Kiehl's profile](/demand/nz/brands/kiehl-s) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bioderma or Kiehl's? In August 2026, Kiehl's had more branded searches than Bioderma among skincare brands in New Zealand. Kiehl's was estimated to have 5.6K branded searches compared to Bioderma’s 4.4K, and held a 2.7% Share of Search versus Bioderma’s 2.2%. ## Cite this page Brandwave. "Bioderma vs Kiehl's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bioderma-vs-kiehl-s This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bioderma-vs-kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.