--- title: "Bioderma vs Cetaphil: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bioderma or Cetaphil? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bioderma-vs-cetaphil" publisher: "Brandwave" --- # Bioderma vs Cetaphil: Which is more popular by branded search in New Zealand? Which is more popular in search, Bioderma or Cetaphil? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bioderma and Cetaphil - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bioderma Share of Search**: 2.2% - **Cetaphil Share of Search**: 14.6% ## Which is more popular in search, Bioderma or Cetaphil? - In August 2026, Cetaphil had more branded searches than Bioderma among skincare brands in New Zealand. Cetaphil was estimated to have 29.7K branded searches compared to Bioderma’s 4.4K, and held a 14.6% Share of Search versus Bioderma’s 2.2%. - Cetaphil was ahead of Bioderma in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bioderma’s estimated Share of Search among skincare brands in New Zealand moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 3.7K to 4.4K. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among skincare brands in New Zealand moved from 14.4% to 14.6%, and its estimated monthly branded searches moved from 21.1K to 29.7K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, Kiehl's overtook Bioderma to rank 10th among skincare brands in New Zealand, at 2.7%. - Estimated monthly branded searches for Cetaphil in New Zealand rose 40.5% over 11 measured months, from 21.1K to 29.7K in August 2026. - Estimated monthly branded searches for Bioderma in New Zealand rose 17.7% over 11 measured months, from 3.7K to 4.4K in August 2026. ## Month by month | Month | Bioderma estimated searches | Bioderma Share of Search | Bioderma rank | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.7K | 2.5% | 11 | 21.1K | 14.4% | 3 | | Nov 2025 | 3.2K | 1.9% | 14 | 23.1K | 13.5% | 2 | | Dec 2025 | 2.9K | 1.9% | 14 | 20.5K | 13.3% | 3 | | Jan 2026 | 3.6K | 2.3% | 11 | 21.4K | 13.6% | 3 | | Feb 2026 | 2.9K | 2.1% | 12 | 17K | 12.4% | 3 | | Mar 2026 | 3.1K | 2% | 13 | 19.1K | 12.7% | 3 | | Apr 2026 | 3.7K | 2.3% | 10 | 20.2K | 12.5% | 3 | | May 2026 | 3.2K | 1.6% | 13 | 24.9K | 12.9% | 3 | | Jun 2026 | 3.4K | 1.7% | 11 | 24.4K | 12.3% | 3 | | Jul 2026 | 3.7K | 1.7% | 11 | 30.8K | 14.3% | 3 | | Aug 2026 | 4.4K | 2.2% | 11 | 29.7K | 14.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bioderma’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bioderma**: Measured on the search terms “bioderma”, “bioderma atoderm shower oil”, “bioderma cleanser”, “bioderma cleanser sensibio”, “bioderma cleansing oil”, “bioderma face cleanser”, “bioderma face wash”, “bioderma moisturiser”, “bioderma moisturizer”, “bioderma nz”, “bioderma oil cleanser”, “bioderma sensibio h2o cleanser”, “bioderma serum”, “bioderma shower oil”, “bioderma sun cream”, “bioderma sunscreen”, “bioderma sunscreen cream” and “bioderma sunscreen lotion”, summed into one figure. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil co nz”, “cetaphil cream”, “cetaphil cream lotion”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil face wash cleanser”, “cetaphil facial cleanser”, “cetaphil gentle cleanser face wash”, “cetaphil gentle face cleanser”, “cetaphil gentle skin cleanser”, “cetaphil hydrating cream”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil near me”, “cetaphil nz”, “cetaphil oily cleanser”, “cetaphil online”, “cetaphil sensitive skin”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sun cream”, “cetaphil sunscreen”, “cetaphil sunscreen cream” and “cetaphil wash”, summed into one figure. - [Bioderma profile](/demand/nz/brands/bioderma) - [Cetaphil profile](/demand/nz/brands/cetaphil) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bioderma or Cetaphil? In August 2026, Cetaphil had more branded searches than Bioderma among skincare brands in New Zealand. Cetaphil was estimated to have 29.7K branded searches compared to Bioderma’s 4.4K, and held a 14.6% Share of Search versus Bioderma’s 2.2%. ## Cite this page Brandwave. "Bioderma vs Cetaphil: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bioderma-vs-cetaphil This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bioderma-vs-cetaphil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.