--- title: "Bio-Oil vs Vaseline: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bio-Oil or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bio-oil-vs-vaseline" publisher: "Brandwave" --- # Bio-Oil vs Vaseline: Which is more popular by branded search in New Zealand? Which is more popular in search, Bio-Oil or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bio-Oil and Vaseline - **Competitive set**: Body care brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bio-Oil Share of Search**: 12.9% - **Vaseline Share of Search**: 46.4% ## Which is more popular in search, Bio-Oil or Vaseline? - In August 2026, Vaseline had more branded searches than Bio-Oil among body care brands in New Zealand. Vaseline was estimated to have 17.1K branded searches compared to Bio-Oil’s 4.8K, and held a 46.4% Share of Search versus Bio-Oil’s 12.9%. - Vaseline was ahead of Bio-Oil in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bio-Oil’s estimated Share of Search among body care brands in New Zealand moved from 17.5% to 12.9%, and its estimated monthly branded searches moved from 4.4K to 4.8K. - Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body care brands in New Zealand moved from 39.9% to 46.4%, and its estimated monthly branded searches moved from 10K to 17.1K. ## How did search popularity change for New Zealand body care brands in August 2026? - In August 2026, Vaseline gained estimated Share of Search among body care brands in New Zealand, from 37.5% to 46.4%. - In August 2026, Bio-Oil lost estimated Share of Search among body care brands in New Zealand, from 14.8% to 12.9%. ## Month by month | Month | Bio-Oil estimated searches | Bio-Oil Share of Search | Bio-Oil rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 17.5% | 3 | 10K | 39.9% | 1 | | Nov 2025 | 5.2K | 20.4% | 3 | 9.3K | 36.4% | 1 | | Dec 2025 | 4.5K | 18.8% | 3 | 9K | 38.2% | 1 | | Jan 2026 | 4.6K | 19.6% | 3 | 9K | 38.7% | 1 | | Feb 2026 | 3.6K | 18.7% | 3 | 7.8K | 40% | 1 | | Mar 2026 | 4.5K | 18.9% | 3 | 9.2K | 39.2% | 1 | | Apr 2026 | 4.5K | 19.9% | 3 | 8.8K | 38.3% | 1 | | May 2026 | 4.8K | 19.5% | 3 | 9.4K | 38% | 1 | | Jun 2026 | 4.4K | 17.2% | 3 | 9.3K | 36.1% | 1 | | Jul 2026 | 4.6K | 14.8% | 3 | 11.7K | 37.5% | 1 | | Aug 2026 | 4.8K | 12.9% | 3 | 17.1K | 46.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bio-Oil’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bio-Oil**: Measured on the search terms “bio oil”, “bio oil 200 ml”, “bio oil and scars”, “bio oil and stretch marks”, “bio oil body oil”, “bio oil com”, “bio oil dry skin gel”, “bio oil face oil”, “bio oil gel”, “bio oil moisturiser”, “bio oil natura”, “bio oil near me”, “bio oil nz”, “bio oil online”, “bio oil pregnancy”, “biooil”, “biooil body lotion”, “biooil nz” and “skincare bio oil”, summed into one figure. - **Vaseline**: Measured on the search terms “body oil vaseline”, “gluta hya vaseline”, “oil vaseline”, “petrolatum vaseline”, “vaseline”, “vaseline body lotion”, “vaseline cocoa butter”, “vaseline cocoa radiant body oil”, “vaseline com”, “vaseline for chafing”, “vaseline gluta hya”, “vaseline jelly original”, “vaseline lip therapy”, “vaseline lip therapy rosy lips”, “vaseline lotions”, “vaseline moisturiser”, “vaseline near me”, “vaseline nz”, “vaseline online” and “vaseline rosy lips”, summed into one figure. - [Bio-Oil profile](/demand/nz/brands/bio-oil) - [Vaseline profile](/demand/nz/brands/vaseline) - [All body care brands in New Zealand](/demand/nz/categories/nz-body-care-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bio-Oil or Vaseline? In August 2026, Vaseline had more branded searches than Bio-Oil among body care brands in New Zealand. Vaseline was estimated to have 17.1K branded searches compared to Bio-Oil’s 4.8K, and held a 46.4% Share of Search versus Bio-Oil’s 12.9%. ## Cite this page Brandwave. "Bio-Oil vs Vaseline: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bio-oil-vs-vaseline This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bio-oil-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.