--- title: "Bio-Oil vs Palmer's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bio-Oil or Palmer's? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bio-oil-vs-palmers-cocoa-butter" publisher: "Brandwave" --- # Bio-Oil vs Palmer's: Which is more popular by branded search in New Zealand? Which is more popular in search, Bio-Oil or Palmer's? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bio-Oil and Palmer's - **Competitive set**: Body care brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bio-Oil Share of Search**: 12.9% - **Palmer's Share of Search**: 7.6% ## Which is more popular in search, Bio-Oil or Palmer's? - In August 2026, Bio-Oil had more branded searches than Palmer's among body care brands in New Zealand. Bio-Oil was estimated to have 4.8K branded searches compared to Palmer's’ 2.8K, and held a 12.9% Share of Search versus Palmer's’ 7.6%. - Bio-Oil was ahead of Palmer's in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bio-Oil’s estimated Share of Search among body care brands in New Zealand moved from 17.5% to 12.9%, and its estimated monthly branded searches moved from 4.4K to 4.8K. - Across the 11 months ending August 2026, Palmer's’ estimated Share of Search among body care brands in New Zealand moved from 9.9% to 7.6%, and its estimated monthly branded searches moved from 2.5K to 2.8K. ## How did search popularity change for New Zealand body care brands in August 2026? - In August 2026, Bio-Oil lost estimated Share of Search among body care brands in New Zealand, from 14.8% to 12.9%. - In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%. ## Month by month | Month | Bio-Oil estimated searches | Bio-Oil Share of Search | Bio-Oil rank | Palmer's estimated searches | Palmer's Share of Search | Palmer's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 17.5% | 3 | 2.5K | 9.9% | 4 | | Nov 2025 | 5.2K | 20.4% | 3 | 2K | 7.9% | 5 | | Dec 2025 | 4.5K | 18.8% | 3 | 1.9K | 7.9% | 4 | | Jan 2026 | 4.6K | 19.6% | 3 | 1.8K | 7.9% | 4 | | Feb 2026 | 3.6K | 18.7% | 3 | 1.6K | 8.2% | 4 | | Mar 2026 | 4.5K | 18.9% | 3 | 1.9K | 8.1% | 4 | | Apr 2026 | 4.5K | 19.9% | 3 | 1.8K | 7.7% | 4 | | May 2026 | 4.8K | 19.5% | 3 | 1.9K | 7.9% | 4 | | Jun 2026 | 4.4K | 17.2% | 3 | 2.3K | 9% | 4 | | Jul 2026 | 4.6K | 14.8% | 3 | 2.7K | 8.6% | 4 | | Aug 2026 | 4.8K | 12.9% | 3 | 2.8K | 7.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bio-Oil’s and Palmer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bio-Oil**: Measured on the search terms “bio oil”, “bio oil 200 ml”, “bio oil and scars”, “bio oil and stretch marks”, “bio oil body oil”, “bio oil com”, “bio oil dry skin gel”, “bio oil face oil”, “bio oil gel”, “bio oil moisturiser”, “bio oil natura”, “bio oil near me”, “bio oil nz”, “bio oil online”, “bio oil pregnancy”, “biooil”, “biooil body lotion”, “biooil nz” and “skincare bio oil”, summed into one figure. - **Palmer's**: Measured on the search terms “palmers body lotion”, “palmers body oil”, “palmers cocoa butter”, “palmers cocoa butter formula”, “palmers cocoa butter lotion”, “palmers coconut”, “palmers coconut lotion”, “palmers fade milk”, “palmers hair food formula”, “palmers lotion”, “palmers moisturiser”, “palmers natural bronze”, “palmers shea butter”, “palmers skin therapy” and “palmers tanning lotion”, summed into one figure. - [Bio-Oil profile](/demand/nz/brands/bio-oil) - [Palmer's profile](/demand/nz/brands/palmers-cocoa-butter) - [All body care brands in New Zealand](/demand/nz/categories/nz-body-care-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bio-Oil or Palmer's? In August 2026, Bio-Oil had more branded searches than Palmer's among body care brands in New Zealand. Bio-Oil was estimated to have 4.8K branded searches compared to Palmer's’ 2.8K, and held a 12.9% Share of Search versus Palmer's’ 7.6%. ## Cite this page Brandwave. "Bio-Oil vs Palmer's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bio-oil-vs-palmers-cocoa-butter This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bio-oil-vs-palmers-cocoa-butter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.