--- title: "Bing vs Yahoo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bing or Yahoo? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bing-vs-yahoo" publisher: "Brandwave" --- # Bing vs Yahoo: Which is more popular by branded search in New Zealand? Which is more popular in search, Bing or Yahoo? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bing and Yahoo - **Competitive set**: Search engines - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bing Share of Search**: 1.3% - **Yahoo Share of Search**: 0.4% ## Which is more popular in search, Bing or Yahoo? - In August 2026, Bing had more branded searches than Yahoo among search engines in New Zealand. Bing was estimated to have 36.4K branded searches compared to Yahoo’s 11.2K, and held a 1.3% Share of Search versus Yahoo’s 0.4%. - Bing was ahead of Yahoo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bing’s estimated Share of Search among search engines in New Zealand held steady at 1.3%, and its estimated monthly branded searches moved from 29.1K to 36.4K. - Across the 11 months ending August 2026, Yahoo’s estimated Share of Search among search engines in New Zealand moved from 0.71% to 0.4%, and its estimated monthly branded searches moved from 16.4K to 11.2K. ## How did search popularity change for New Zealand search engines in August 2026? - Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026. - Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026. ## Month by month | Month | Bing estimated searches | Bing Share of Search | Bing rank | Yahoo estimated searches | Yahoo Share of Search | Yahoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 29.1K | 1.3% | 3 | 16.4K | 0.71% | 4 | | Nov 2025 | 29.2K | 1.3% | 3 | 16.5K | 0.76% | 4 | | Dec 2025 | 29K | 1.9% | 3 | 13.6K | 0.91% | 4 | | Jan 2026 | 29.3K | 1.9% | 3 | 13.9K | 0.89% | 4 | | Feb 2026 | 29.4K | 1.3% | 3 | 13.5K | 0.58% | 4 | | Mar 2026 | 29.7K | 0.97% | 3 | 13.9K | 0.45% | 4 | | Apr 2026 | 29.6K | 1.5% | 3 | 13.8K | 0.68% | 4 | | May 2026 | 29.4K | 1.1% | 3 | 13.8K | 0.5% | 4 | | Jun 2026 | 29.3K | 1.1% | 3 | 11.7K | 0.42% | 4 | | Jul 2026 | 30.6K | 1.5% | 3 | 11.5K | 0.56% | 4 | | Aug 2026 | 36.4K | 1.3% | 3 | 11.2K | 0.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bing’s and Yahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bing**: Measured on the search terms “ads bing”, “bing”, “bing com”, “bing near me”, “bing new zealand”, “bing nz”, “bing online”, “bing search” and “bing search engine”, summed into one figure. - **Yahoo**: Measured on the search terms “web search yahoo”, “yahoo australia news email and search”, “yahoo nz”, “yahoo pic search”, “yahoo search”, “yahoo search engine” and “yahoo video search”, summed into one figure. - [Bing profile](/demand/nz/brands/bing) - [Yahoo profile](/demand/nz/brands/yahoo) - [All search engines in New Zealand](/demand/nz/categories/nz-search-engines): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bing or Yahoo? In August 2026, Bing had more branded searches than Yahoo among search engines in New Zealand. Bing was estimated to have 36.4K branded searches compared to Yahoo’s 11.2K, and held a 1.3% Share of Search versus Yahoo’s 0.4%. ## Cite this page Brandwave. "Bing vs Yahoo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bing-vs-yahoo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bing-vs-yahoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.