---
title: "Bing vs Ecosia: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bing or Ecosia? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bing-vs-ecosia"
publisher: "Brandwave"
---

# Bing vs Ecosia: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bing or Ecosia? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bing and Ecosia
- **Competitive set**: Search engines
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bing Share of Search**: 1.3%
- **Ecosia Share of Search**: 0.1%

## Which is more popular in search, Bing or Ecosia?

- In August 2026, Bing had more branded searches than Ecosia among search engines in New Zealand. Bing was estimated to have 36.4K branded searches compared to Ecosia’s 2.7K, and held a 1.3% Share of Search versus Ecosia’s 0.1%.
- Bing was ahead of Ecosia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bing’s estimated Share of Search among search engines in New Zealand held steady at 1.3%, and its estimated monthly branded searches moved from 29.1K to 36.4K.
- Across the 11 months ending August 2026, Ecosia’s estimated Share of Search among search engines in New Zealand moved from 0.05% to 0.1%, and its estimated monthly branded searches moved from 1.1K to 2.7K.

## How did search popularity change for New Zealand search engines in August 2026?

- Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026.
- Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026.

## Month by month

| Month | Bing estimated searches | Bing Share of Search | Bing rank | Ecosia estimated searches | Ecosia Share of Search | Ecosia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 29.1K | 1.3% | 3 | 1.1K | 0.05% | 5 |
| Nov 2025 | 29.2K | 1.3% | 3 | 1.1K | 0.05% | 5 |
| Dec 2025 | 29K | 1.9% | 3 | 1.1K | 0.08% | 5 |
| Jan 2026 | 29.3K | 1.9% | 3 | 2.8K | 0.18% | 5 |
| Feb 2026 | 29.4K | 1.3% | 3 | 2.8K | 0.12% | 5 |
| Mar 2026 | 29.7K | 0.97% | 3 | 3.3K | 0.11% | 5 |
| Apr 2026 | 29.6K | 1.5% | 3 | 2.2K | 0.11% | 5 |
| May 2026 | 29.4K | 1.1% | 3 | 4K | 0.14% | 5 |
| Jun 2026 | 29.3K | 1.1% | 3 | 3.3K | 0.12% | 5 |
| Jul 2026 | 30.6K | 1.5% | 3 | 2.8K | 0.14% | 5 |
| Aug 2026 | 36.4K | 1.3% | 3 | 2.7K | 0.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bing’s and Ecosia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bing**: Measured on the search terms “ads bing”, “bing”, “bing com”, “bing near me”, “bing new zealand”, “bing nz”, “bing online”, “bing search” and “bing search engine”, summed into one figure.
- **Ecosia**: Measured on the search terms “ecosia”, “ecosia browser”, “ecosia near me”, “ecosia nz”, “ecosia org”, “ecosia search” and “ecosia search engine”, summed into one figure.

- [Bing profile](/demand/nz/brands/bing)
- [Ecosia profile](/demand/nz/brands/ecosia)
- [All search engines in New Zealand](/demand/nz/categories/nz-search-engines): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bing or Ecosia?

In August 2026, Bing had more branded searches than Ecosia among search engines in New Zealand. Bing was estimated to have 36.4K branded searches compared to Ecosia’s 2.7K, and held a 1.3% Share of Search versus Ecosia’s 0.1%.

## Cite this page

Brandwave. "Bing vs Ecosia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bing-vs-ecosia

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bing-vs-ecosia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.