---
title: "Billi vs Waters Co: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Billi or Waters Co? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/billi-vs-waters-co"
publisher: "Brandwave"
---

# Billi vs Waters Co: Which is more popular by branded search in New Zealand?

Which is more popular in search, Billi or Waters Co? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Billi and Waters Co
- **Competitive set**: Water filter brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Billi Share of Search**: 2.2%
- **Waters Co Share of Search**: 4.4%

## Which is more popular in search, Billi or Waters Co?

- In August 2026, Waters Co had more branded searches than Billi among water filter brands in New Zealand. Waters Co was estimated to have 510 branded searches compared to Billi’s 250, and held a 4.4% Share of Search versus Billi’s 2.2%.
- Waters Co was ahead of Billi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billi’s estimated Share of Search among water filter brands in New Zealand moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 260 to 250.
- Across the 11 months ending August 2026, Waters Co’s estimated Share of Search among water filter brands in New Zealand moved from 5.7% to 4.4%, and its estimated monthly branded searches moved from 610 to 510.

## How did search popularity change for New Zealand water filter brands in August 2026?

- In August 2026, Billi gained estimated Share of Search among water filter brands in New Zealand, from 1.6% to 2.2%.
- Estimated monthly branded searches for Waters Co in New Zealand fell 16.4% over 11 measured months, from 610 to 510 in August 2026.

## Month by month

| Month | Billi estimated searches | Billi Share of Search | Billi rank | Waters Co estimated searches | Waters Co Share of Search | Waters Co rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 2.4% | 4 | 610 | 5.7% | 3 |
| Nov 2025 | 250 | 2.2% | 4 | 770 | 6.6% | 3 |
| Dec 2025 | 180 | 1.7% | 4 | 630 | 6% | 3 |
| Jan 2026 | 230 | 2% | 4 | 610 | 5.3% | 3 |
| Feb 2026 | 220 | 2% | 4 | 510 | 4.6% | 3 |
| Mar 2026 | 260 | 2.2% | 4 | 610 | 5.3% | 3 |
| Apr 2026 | 260 | 2.3% | 4 | 460 | 4.1% | 3 |
| May 2026 | 260 | 2.3% | 4 | 480 | 4.3% | 3 |
| Jun 2026 | 250 | 2.1% | 4 | 500 | 4.1% | 3 |
| Jul 2026 | 200 | 1.6% | 4 | 510 | 4.1% | 3 |
| Aug 2026 | 250 | 2.2% | 4 | 510 | 4.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Billi’s and Waters Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Billi**: Measured on the search terms “billi tap”, “billi water” and “billi water filter”, summed into one figure.
- **Waters Co**: Measured on the search terms “waters co”, “waters co filter”, “waters co filter jug”, “waters co nz” and “waters co water filter”, summed into one figure.

- [Billi profile](/demand/nz/brands/billi)
- [Waters Co profile](/demand/nz/brands/waters-co)
- [All water filter brands in New Zealand](/demand/nz/categories/nz-water-filter-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Billi or Waters Co?

In August 2026, Waters Co had more branded searches than Billi among water filter brands in New Zealand. Waters Co was estimated to have 510 branded searches compared to Billi’s 250, and held a 4.4% Share of Search versus Billi’s 2.2%.

## Cite this page

Brandwave. "Billi vs Waters Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/billi-vs-waters-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/billi-vs-waters-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.