--- title: "Billabong vs Seventhwave: Which is searched more in New Zealand?" description: "Is Billabong or Seventhwave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/billabong-vs-seventhwave" publisher: "Brandwave" --- # Billabong vs Seventhwave: Which is searched more in New Zealand? Is Billabong or Seventhwave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Billabong and Seventhwave - **Competitive set**: Surf brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Billabong Share of Search**: 35.5% - **Seventhwave Share of Search**: 1.2% ## Is Billabong or Seventhwave more popular in search? - In September 2026, Billabong had more branded searches than Seventhwave among surf brands in New Zealand. Billabong had about 6,480 branded searches, while Seventhwave had 210. Billabong made up 35.5% of all surf brand searches we track, and Seventhwave accounted for 1.2%. - Billabong was ahead of Seventhwave in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Billabong’s share of searches among surf brands in New Zealand moved from 30.3% to 35.5%, and its estimated monthly branded searches moved from 6.1K to 6.5K. - Across the 12 months ending September 2026, Seventhwave’s share of searches among surf brands in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 320 to 210. ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Billabong was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Seventhwave was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Billabong and Seventhwave were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Seventhwave | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Roxy | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | JS Industries | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Gemma Lee | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Volcom | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Quiksilver | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | O'Neill | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Salty Crew | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy in New Zealand?": 1. Seventhwave, 2. Rip Curl, 3. O'Neill, 4. JS Industries, 5. Billabong - Asked ChatGPT "What are the best surf brands in New Zealand?": 1. Seventhwave, 2. JS Industries, 3. Gemma Lee, 4. Rip Curl, 5. Quiksilver - Asked ChatGPT "What's the best surf brand in New Zealand for beachwear?": 1. Roxy, 2. Gemma Lee, 3. Rip Curl - Searched Google, AI Overview "surf brands": 1. Quiksilver, 2. Billabong, 3. Rip Curl, 4. Volcom, 5. O'Neill, 6. JS Industries - Searched Google, AI Overview "surf clothing nz": 1. Billabong, 2. Volcom, 3. Roxy, 4. Rip Curl Not named in any answer: Salty Crew. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand surf brands in September 2026? - In September 2026, Billabong overtook Rip Curl to become the leader among surf brands in New Zealand, with 35.5% of the searches. - Seventhwave’s share of searches among surf brands in New Zealand has lost ground for 3 months in a row, from 1.7% to 1.2% in September 2026. ## Month by month | Month | Billabong estimated searches | Billabong Share of Search | Billabong rank | Seventhwave estimated searches | Seventhwave Share of Search | Seventhwave rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1K | 30.3% | 2 | 320 | 1.6% | 8 | | Nov 2025 | 9.4K | 30.9% | 2 | 480 | 1.6% | 8 | | Dec 2025 | 8.5K | 28.7% | 2 | 590 | 2% | 8 | | Jan 2026 | 7.2K | 30.3% | 2 | 480 | 2% | 8 | | Feb 2026 | 5.3K | 30.7% | 2 | 320 | 1.9% | 8 | | Mar 2026 | 5K | 29.6% | 2 | 320 | 1.9% | 8 | | Apr 2026 | 6.1K | 33.3% | 2 | 390 | 2.1% | 8 | | May 2026 | 5.2K | 30.7% | 1 | 320 | 1.9% | 8 | | Jun 2026 | 4.2K | 26.6% | 2 | 260 | 1.7% | 8 | | Jul 2026 | 4.4K | 27% | 2 | 260 | 1.6% | 8 | | Aug 2026 | 5.3K | 31.4% | 2 | 260 | 1.5% | 8 | | Sep 2026 | 6.5K | 35.5% | 1 | 210 | 1.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Billabong’s and Seventhwave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Billabong**: Measured on the search terms “billabong”, “billabong backpacks”, “billabong bathers”, “billabong boardshorts”, “billabong clothing”, “billabong hat”, “billabong hoodies”, “billabong jackets”, “billabong one piece”, “billabong shorts”, “billabong sundress”, “billabong t shirt”, “billabong wet suits” and “shirt billabong”, summed into one figure. - **Seventhwave**: Measured on the search term “seventhwave”. - [Billabong profile](/demand/nz/brands/billabong) - [Seventhwave profile](/demand/nz/brands/seventhwave) - [All surf brands in New Zealand](/demand/nz/categories/nz-surf-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Billabong or Seventhwave more popular in search? In September 2026, Billabong had more branded searches than Seventhwave among surf brands in New Zealand. Billabong had about 6,480 branded searches, while Seventhwave had 210. Billabong made up 35.5% of all surf brand searches we track, and Seventhwave accounted for 1.2%. ## Cite this page Brandwave. "Billabong vs Seventhwave: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/billabong-vs-seventhwave This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/billabong-vs-seventhwave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.