---
title: "Billabong vs Roxy: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Billabong or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/billabong-vs-roxy"
publisher: "Brandwave"
---

# Billabong vs Roxy: Which is more popular by branded search in New Zealand?

Which is more popular in search, Billabong or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Billabong and Roxy
- **Competitive set**: Surf brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Billabong Share of Search**: 28.9%
- **Roxy Share of Search**: 8.5%

## Which is more popular in search, Billabong or Roxy?

- In August 2026, Billabong had more branded searches than Roxy among surf brands in New Zealand. Billabong was estimated to have 6.7K branded searches compared to Roxy’s 2K, and held a 28.9% Share of Search versus Roxy’s 8.5%.
- Billabong was ahead of Roxy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billabong’s estimated Share of Search among surf brands in New Zealand moved from 27.5% to 28.9%, and its estimated monthly branded searches moved from 7.8K to 6.7K.
- Across the 11 months ending August 2026, Roxy’s estimated Share of Search among surf brands in New Zealand moved from 7.1% to 8.5%, and its estimated monthly branded searches held steady at 2K.

## How did search popularity change for New Zealand surf brands in August 2026?

- In August 2026, Billabong gained estimated Share of Search among surf brands in New Zealand, from 25% to 28.9%.

## Month by month

| Month | Billabong estimated searches | Billabong Share of Search | Billabong rank | Roxy estimated searches | Roxy Share of Search | Roxy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.8K | 27.5% | 2 | 2K | 7.1% | 4 |
| Nov 2025 | 12.4K | 27.6% | 2 | 4.1K | 9.2% | 4 |
| Dec 2025 | 11K | 26.1% | 2 | 2.9K | 6.8% | 4 |
| Jan 2026 | 9.2K | 28.3% | 2 | 2.5K | 7.6% | 4 |
| Feb 2026 | 6.6K | 28.5% | 2 | 1.5K | 6.6% | 6 |
| Mar 2026 | 6.2K | 27.4% | 2 | 1.3K | 5.8% | 6 |
| Apr 2026 | 7.5K | 31.4% | 2 | 1.4K | 6% | 6 |
| May 2026 | 6.3K | 28.5% | 2 | 1.5K | 6.8% | 5 |
| Jun 2026 | 5.2K | 24.6% | 2 | 1.8K | 8.7% | 4 |
| Jul 2026 | 5.5K | 25% | 2 | 1.9K | 8.6% | 4 |
| Aug 2026 | 6.7K | 28.9% | 2 | 2K | 8.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Billabong’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Billabong**: Measured on the search terms “billabong”, “billabong backpacks”, “billabong bathers”, “billabong boardshorts”, “billabong clothing”, “billabong co nz”, “billabong hat”, “billabong hoodies”, “billabong jackets”, “billabong near me”, “billabong nz”, “billabong one piece”, “billabong online”, “billabong shorts”, “billabong sundress”, “billabong t shirt”, “billabong wet suits” and “shirt billabong”, summed into one figure.
- **Roxy**: Measured on the search terms “boardshorts roxy”, “roxy boardshorts”, “roxy clothing”, “roxy endless summer boardshorts”, “roxy nz”, “roxy swimwear”, “roxy swimwear long sleeve” and “roxy wetsuit”, summed into one figure.

- [Billabong profile](/demand/nz/brands/billabong)
- [Roxy profile](/demand/nz/brands/roxy)
- [All surf brands in New Zealand](/demand/nz/categories/nz-surf-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Billabong or Roxy?

In August 2026, Billabong had more branded searches than Roxy among surf brands in New Zealand. Billabong was estimated to have 6.7K branded searches compared to Roxy’s 2K, and held a 28.9% Share of Search versus Roxy’s 8.5%.

## Cite this page

Brandwave. "Billabong vs Roxy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/billabong-vs-roxy

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/billabong-vs-roxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.