--- title: "Big Glory Bay vs Sealord: Which is searched more in New Zealand?" description: "Is Big Glory Bay or Sealord more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/big-glory-bay-vs-sealord" publisher: "Brandwave" --- # Big Glory Bay vs Sealord: Which is searched more in New Zealand? Is Big Glory Bay or Sealord more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Glory Bay and Sealord - **Competitive set**: Salmon brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Big Glory Bay Share of Search**: 1.5% - **Sealord Share of Search**: 13.4% ## Is Big Glory Bay or Sealord more popular in search? - In September 2026, Sealord had more branded searches than Big Glory Bay among salmon brands in New Zealand. Sealord had about 1,600 branded searches, while Big Glory Bay had 180. Sealord made up 13.4% of all salmon brand searches we track, and Big Glory Bay accounted for 1.5%. - Sealord was ahead of Big Glory Bay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Big Glory Bay’s share of searches among salmon brands in New Zealand moved from 3% to 1.5%, and its estimated monthly branded searches moved from 350 to 180. - Across the 12 months ending September 2026, Sealord’s share of searches among salmon brands in New Zealand moved from 13.6% to 13.4%, and its estimated monthly branded searches held steady at 1.6K. ## Top salmon brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sealord was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Big Glory Bay was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sealord was listed before Big Glory Bay in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Regal Salmon | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ōra King | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sealord | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | John West | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Big Glory Bay | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Akaroa Salmon | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Mt Cook Alpine Salmon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about salmon brands - Asked ChatGPT "Which salmon brand should I buy in New Zealand?": 1. Regal Salmon, 2. Big Glory Bay, 3. Ōra King, 4. John West - Asked ChatGPT "What are the best salmon brands in New Zealand?": 1. Ōra King, 2. Regal Salmon, 3. Akaroa Salmon, 4. Sealord - Asked ChatGPT "What's the best salmon brand in New Zealand for everyday meals?": 1. Regal Salmon, 2. Sealord, 3. John West, 4. Ōra King - Searched Google, AI Overview "smoked salmon nz": named none of the brands we track Not named in any answer: Mt Cook Alpine Salmon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand salmon brands in September 2026? - In September 2026, Sealord lost share of searches among salmon brands in New Zealand, from 16% to 13.4%. - In September 2026, Big Glory Bay fell from 6th to 7th among salmon brands in New Zealand. ## Month by month | Month | Big Glory Bay estimated searches | Big Glory Bay Share of Search | Big Glory Bay rank | Sealord estimated searches | Sealord Share of Search | Sealord rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 350 | 3% | 5 | 1.6K | 13.6% | 3 | | Nov 2025 | 190 | 1.4% | 6 | 1.3K | 9.9% | 3 | | Dec 2025 | 300 | 1.5% | 5 | 1K | 4.9% | 3 | | Jan 2026 | 190 | 1.6% | 6 | 1.3K | 11.2% | 3 | | Feb 2026 | 160 | 1.4% | 7 | 1.3K | 11.3% | 3 | | Mar 2026 | 200 | 1.7% | 7 | 1.6K | 13.7% | 3 | | Apr 2026 | 180 | 1.5% | 7 | 1.9K | 15.5% | 3 | | May 2026 | 160 | 1.2% | 7 | 2.9K | 22.1% | 2 | | Jun 2026 | 250 | 2% | 7 | 2.4K | 19.5% | 2 | | Jul 2026 | 160 | 1.3% | 6 | 2.4K | 20.2% | 2 | | Aug 2026 | 180 | 1.5% | 6 | 1.9K | 16% | 3 | | Sep 2026 | 180 | 1.5% | 7 | 1.6K | 13.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Big Glory Bay’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Glory Bay**: Measured on the search terms “big glory bay” and “big glory bay salmon”, summed into one figure. - **Sealord**: Measured on the search term “sealord”. - [Big Glory Bay profile](/demand/nz/brands/big-glory-bay) - [Sealord profile](/demand/nz/brands/sealord) - [All salmon brands in New Zealand](/demand/nz/categories/nz-salmon-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Glory Bay or Sealord more popular in search? In September 2026, Sealord had more branded searches than Big Glory Bay among salmon brands in New Zealand. Sealord had about 1,600 branded searches, while Big Glory Bay had 180. Sealord made up 13.4% of all salmon brand searches we track, and Big Glory Bay accounted for 1.5%. ## Cite this page Brandwave. "Big Glory Bay vs Sealord: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/big-glory-bay-vs-sealord This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/big-glory-bay-vs-sealord. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.