---
title: "Big Chill vs Toll: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Big Chill or Toll? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/big-chill-vs-toll"
publisher: "Brandwave"
---

# Big Chill vs Toll: Which is more popular by branded search in New Zealand?

Which is more popular in search, Big Chill or Toll? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big Chill and Toll
- **Competitive set**: Freight and logistics companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Big Chill Share of Search**: 0.43%
- **Toll Share of Search**: 3.8%

## Which is more popular in search, Big Chill or Toll?

- In August 2026, Toll had more branded searches than Big Chill among freight and logistics companies in New Zealand. Toll was estimated to have 4.3K branded searches compared to Big Chill’s 480, and held a 3.8% Share of Search versus Big Chill’s 0.43%.
- Toll was ahead of Big Chill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Chill’s estimated Share of Search among freight and logistics companies in New Zealand moved from 0.6% to 0.43%, and its estimated monthly branded searches moved from 720 to 480.
- Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand moved from 5.5% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 4.3K.

## How did search popularity change for New Zealand freight and logistics companies in August 2026?

- Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026.
- Estimated monthly branded searches for Big Chill in New Zealand fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

## Month by month

| Month | Big Chill estimated searches | Big Chill Share of Search | Big Chill rank | Toll estimated searches | Toll Share of Search | Toll rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 0.6% | 6 | 6.6K | 5.5% | 4 |
| Nov 2025 | 720 | 0.59% | 6 | 6.6K | 5.4% | 5 |
| Dec 2025 | 590 | 0.47% | 6 | 7.7K | 6.1% | 5 |
| Jan 2026 | 590 | 0.53% | 6 | 8.9K | 8.1% | 4 |
| Feb 2026 | 720 | 0.65% | 6 | 6.3K | 5.7% | 5 |
| Mar 2026 | 720 | 0.59% | 6 | 5.3K | 4.3% | 5 |
| Apr 2026 | 590 | 0.53% | 6 | 5.1K | 4.6% | 5 |
| May 2026 | 480 | 0.45% | 6 | 4.3K | 4.1% | 5 |
| Jun 2026 | 480 | 0.42% | 6 | 4.3K | 3.8% | 5 |
| Jul 2026 | 390 | 0.35% | 6 | 4.3K | 3.9% | 5 |
| Aug 2026 | 480 | 0.43% | 6 | 4.3K | 3.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Big Chill’s and Toll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big Chill**: Measured on the search term “big chill distribution”.
- **Toll**: Measured on the search terms “toll freight”, “toll logistics”, “toll nz”, “toll shipping” and “toll tracking”, summed into one figure.

- [Big Chill profile](/demand/nz/brands/big-chill)
- [Toll profile](/demand/nz/brands/toll)
- [All freight and logistics companies in New Zealand](/demand/nz/categories/nz-freight-and-logistics-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Big Chill or Toll?

In August 2026, Toll had more branded searches than Big Chill among freight and logistics companies in New Zealand. Toll was estimated to have 4.3K branded searches compared to Big Chill’s 480, and held a 3.8% Share of Search versus Big Chill’s 0.43%.

## Cite this page

Brandwave. "Big Chill vs Toll: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/big-chill-vs-toll

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/big-chill-vs-toll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.