--- title: "Big Ben vs Sheffield Pies: Which is more popular in New Zealand?" description: "Is Big Ben or Sheffield Pies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/big-ben-vs-sheffield-pies" publisher: "Brandwave" --- # Big Ben vs Sheffield Pies: Which is more popular in New Zealand? Is Big Ben or Sheffield Pies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Ben and Sheffield Pies - **Competitive set**: Pie brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Big Ben Share of Search**: 51.4% - **Sheffield Pies Share of Search**: 13.9% ## Is Big Ben or Sheffield Pies more popular in search? - In October 2026, Big Ben had more branded searches than Sheffield Pies among pie brands in New Zealand. Big Ben had about 4,800 branded searches, while Sheffield Pies had 1,300. Big Ben made up 51.4% of all pie brand searches we track, and Sheffield Pies accounted for 13.9%. - Big Ben was ahead of Sheffield Pies in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Big Ben’s share of searches among pie brands in New Zealand moved from 53.8% to 51.4%, and its estimated monthly branded searches held steady at 4.8K. - Across the 12 months ending October 2026, Sheffield Pies’ share of searches among pie brands in New Zealand moved from 11.2% to 13.9%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top pie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Big Ben was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sheffield Pies did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dad's Pies | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Levain Artisan Bakery | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Big Ben | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Eurobake Espresso | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Jimmy's Pies | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sheffield Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mrs Mac's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pukka Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ponsonby Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pie brands - Asked ChatGPT "Which pie brand should I buy in New Zealand?": 1. Dad's Pies, 2. Big Ben, 3. Jimmy's Pies, 4. Levain Artisan Bakery, 5. Eurobake Espresso - Asked ChatGPT "What are the best pie brands in New Zealand?": 1. Dad's Pies, 2. Levain Artisan Bakery, 3. Eurobake Espresso - Asked ChatGPT "What's the best pie brand in New Zealand for quick lunch?": 1. Big Ben, 2. Dad's Pies, 3. Eurobake Espresso - Searched Google, AI Overview "pie brands": named none of the brands we track - Searched Google, AI Overview "meat pies nz": 1. Levain Artisan Bakery, 2. Eurobake Espresso Not named in any answer: Sheffield Pies, Mrs Mac's, Pukka Pies and Ponsonby Pies. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pie brands in October 2026? - In October 2026, Sheffield Pies gained share of searches among pie brands in New Zealand, from 9% to 13.9%. - In October 2026, Big Ben lost share of searches among pie brands in New Zealand, from 54.1% to 51.4%. ## How has branded search for Big Ben and Sheffield Pies changed in New Zealand over the last 12 months? | Month | Big Ben estimated searches | Big Ben Share of Search | Big Ben rank | Sheffield Pies estimated searches | Sheffield Pies Share of Search | Sheffield Pies rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.8K | 53.8% | 1 | 1K | 11.2% | 3 | | Dec 2025 | 3.8K | 47% | 1 | 1K | 12.4% | 3 | | Jan 2026 | 4.3K | 45.8% | 1 | 1.3K | 13.9% | 3 | | Feb 2026 | 4.8K | 49.1% | 1 | 1.3K | 13.3% | 3 | | Mar 2026 | 5.5K | 47.6% | 1 | 1.3K | 11.2% | 3 | | Apr 2026 | 4.8K | 45.5% | 1 | 1.6K | 15.2% | 3 | | May 2026 | 5.5K | 49.5% | 1 | 1.3K | 11.7% | 3 | | Jun 2026 | 6K | 55.4% | 1 | 880 | 8.1% | 3 | | Jul 2026 | 4.8K | 42.9% | 1 | 1.6K | 14.3% | 3 | | Aug 2026 | 6K | 39.5% | 1 | 1.3K | 8.6% | 4 | | Sep 2026 | 6K | 54.1% | 1 | 1K | 9% | 3 | | Oct 2026 | 4.8K | 51.4% | 1 | 1.3K | 13.9% | 3 | ## How are Big Ben’s and Sheffield Pies’ branded searches counted? Brandwave collects information about searches that people make online using Big Ben’s and Sheffield Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Ben**: Measured on the search terms “big ben” and “big ben pie”, summed into one figure. - **Sheffield Pies**: Measured on the search term “sheffield pies”. - [Big Ben profile](/demand/nz/brands/big-ben) - [Sheffield Pies profile](/demand/nz/brands/sheffield-pies) - [All pie brands in New Zealand](/demand/nz/categories/nz-pie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Ben or Sheffield Pies more popular in search? In October 2026, Big Ben had more branded searches than Sheffield Pies among pie brands in New Zealand. Big Ben had about 4,800 branded searches, while Sheffield Pies had 1,300. Big Ben made up 51.4% of all pie brand searches we track, and Sheffield Pies accounted for 13.9%. ## Cite this page Brandwave. "Big Ben vs Sheffield Pies: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/big-ben-vs-sheffield-pies This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/big-ben-vs-sheffield-pies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.