---
title: "Big Ben vs Mrs Mac's: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Big Ben or Mrs Mac's? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/big-ben-vs-mrs-macs"
publisher: "Brandwave"
---

# Big Ben vs Mrs Mac's: Which is more popular by branded search in New Zealand?

Which is more popular in search, Big Ben or Mrs Mac's? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big Ben and Mrs Mac's
- **Competitive set**: Pie brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Big Ben Share of Search**: 62.1%
- **Mrs Mac's Share of Search**: 18.2%

## Which is more popular in search, Big Ben or Mrs Mac's?

- In August 2026, Big Ben had more branded searches than Mrs Mac's among pie brands in New Zealand. Big Ben was estimated to have 2.8K branded searches compared to Mrs Mac's’ 830, and held a 62.1% Share of Search versus Mrs Mac's’ 18.2%.
- Big Ben was ahead of Mrs Mac's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Ben’s estimated Share of Search among pie brands in New Zealand moved from 66.4% to 62.1%, and its estimated monthly branded searches moved from 2.3K to 2.8K.
- Across the 11 months ending August 2026, Mrs Mac's’ estimated Share of Search among pie brands in New Zealand moved from 18% to 18.2%, and its estimated monthly branded searches moved from 620 to 830.

## How did search popularity change for New Zealand pie brands in August 2026?

- In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.
- In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.

## Month by month

| Month | Big Ben estimated searches | Big Ben Share of Search | Big Ben rank | Mrs Mac's estimated searches | Mrs Mac's Share of Search | Mrs Mac's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 66.4% | 1 | 620 | 18% | 2 |
| Nov 2025 | 2.3K | 67.6% | 1 | 600 | 17.9% | 2 |
| Dec 2025 | 2.3K | 64.2% | 1 | 650 | 18.2% | 2 |
| Jan 2026 | 2.4K | 62% | 1 | 760 | 20.1% | 2 |
| Feb 2026 | 2.2K | 65.7% | 1 | 620 | 18.2% | 2 |
| Mar 2026 | 2.3K | 55% | 1 | 830 | 19.7% | 2 |
| Apr 2026 | 2.3K | 58% | 1 | 740 | 19.1% | 2 |
| May 2026 | 2.3K | 58.4% | 1 | 840 | 21.4% | 2 |
| Jun 2026 | 2.8K | 61.6% | 1 | 810 | 17.9% | 2 |
| Jul 2026 | 2.3K | 54.4% | 1 | 810 | 19.3% | 2 |
| Aug 2026 | 2.8K | 62.1% | 1 | 830 | 18.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Big Ben’s and Mrs Mac's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big Ben**: Measured on the search terms “big ben mince and cheese pie”, “big ben pie”, “big ben pies 6 pack”, “big ben pies countdown” and “big ben pies pak n save”, summed into one figure.
- **Mrs Mac's**: Measured on the search terms “mrs macs near me”, “mrs macs nz”, “mrs macs pies”, “mrs macs sausage rolls” and “mrsmacs”, summed into one figure.

- [Big Ben profile](/demand/nz/brands/big-ben)
- [Mrs Mac's profile](/demand/nz/brands/mrs-macs)
- [All pie brands in New Zealand](/demand/nz/categories/nz-pie-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Big Ben or Mrs Mac's?

In August 2026, Big Ben had more branded searches than Mrs Mac's among pie brands in New Zealand. Big Ben was estimated to have 2.8K branded searches compared to Mrs Mac's’ 830, and held a 62.1% Share of Search versus Mrs Mac's’ 18.2%.

## Cite this page

Brandwave. "Big Ben vs Mrs Mac's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/big-ben-vs-mrs-macs

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/big-ben-vs-mrs-macs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.