---
title: "Big Ben vs Jimmy's Pies: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Big Ben or Jimmy's Pies? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/big-ben-vs-jimmys-pies"
publisher: "Brandwave"
---

# Big Ben vs Jimmy's Pies: Which is more popular by branded search in New Zealand?

Which is more popular in search, Big Ben or Jimmy's Pies? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big Ben and Jimmy's Pies
- **Competitive set**: Pie brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Big Ben Share of Search**: 62.1%
- **Jimmy's Pies Share of Search**: 14%

## Which is more popular in search, Big Ben or Jimmy's Pies?

- In August 2026, Big Ben had more branded searches than Jimmy's Pies among pie brands in New Zealand. Big Ben was estimated to have 2.8K branded searches compared to Jimmy's Pies’ 640, and held a 62.1% Share of Search versus Jimmy's Pies’ 14%.
- Big Ben was ahead of Jimmy's Pies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Ben’s estimated Share of Search among pie brands in New Zealand moved from 66.4% to 62.1%, and its estimated monthly branded searches moved from 2.3K to 2.8K.
- Across the 11 months ending August 2026, Jimmy's Pies’ estimated Share of Search among pie brands in New Zealand moved from 7.8% to 14%, and its estimated monthly branded searches moved from 270 to 640.

## How did search popularity change for New Zealand pie brands in August 2026?

- In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.
- In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.

## Month by month

| Month | Big Ben estimated searches | Big Ben Share of Search | Big Ben rank | Jimmy's Pies estimated searches | Jimmy's Pies Share of Search | Jimmy's Pies rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 66.4% | 1 | 270 | 7.8% | 3 |
| Nov 2025 | 2.3K | 67.6% | 1 | 270 | 8% | 3 |
| Dec 2025 | 2.3K | 64.2% | 1 | 410 | 11.5% | 3 |
| Jan 2026 | 2.4K | 62% | 1 | 410 | 10.8% | 3 |
| Feb 2026 | 2.2K | 65.7% | 1 | 330 | 9.7% | 3 |
| Mar 2026 | 2.3K | 55% | 1 | 740 | 17.5% | 3 |
| Apr 2026 | 2.3K | 58% | 1 | 620 | 16% | 3 |
| May 2026 | 2.3K | 58.4% | 1 | 510 | 13% | 3 |
| Jun 2026 | 2.8K | 61.6% | 1 | 630 | 13.9% | 3 |
| Jul 2026 | 2.3K | 54.4% | 1 | 790 | 18.9% | 3 |
| Aug 2026 | 2.8K | 62.1% | 1 | 640 | 14% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Big Ben’s and Jimmy's Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big Ben**: Measured on the search terms “big ben mince and cheese pie”, “big ben pie”, “big ben pies 6 pack”, “big ben pies countdown” and “big ben pies pak n save”, summed into one figure.
- **Jimmy's Pies**: Measured on the search terms “jimmys pies”, “jimmys pies menu”, “jimmys pies nz” and “jimmys pies order online”, summed into one figure.

- [Big Ben profile](/demand/nz/brands/big-ben)
- [Jimmy's Pies profile](/demand/nz/brands/jimmys-pies)
- [All pie brands in New Zealand](/demand/nz/categories/nz-pie-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Big Ben or Jimmy's Pies?

In August 2026, Big Ben had more branded searches than Jimmy's Pies among pie brands in New Zealand. Big Ben was estimated to have 2.8K branded searches compared to Jimmy's Pies’ 640, and held a 62.1% Share of Search versus Jimmy's Pies’ 14%.

## Cite this page

Brandwave. "Big Ben vs Jimmy's Pies: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/big-ben-vs-jimmys-pies

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/big-ben-vs-jimmys-pies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.