--- title: "Big Agnes vs Therm-a-Rest: Which is searched more in New Zealand?" description: "Is Big Agnes or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/big-agnes-vs-therm-a-rest" publisher: "Brandwave" --- # Big Agnes vs Therm-a-Rest: Which is searched more in New Zealand? Is Big Agnes or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Agnes and Therm-a-Rest - **Competitive set**: Sleeping bag brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Big Agnes Share of Search**: 0.1% - **Therm-a-Rest Share of Search**: 0.29% ## Is Big Agnes or Therm-a-Rest more popular in search? - In September 2026, Therm-a-Rest had more branded searches than Big Agnes among sleeping bag brands in New Zealand. Therm-a-Rest had about 320 branded searches, while Big Agnes had 110. Therm-a-Rest made up 0.29% of all sleeping bag brand searches we track, and Big Agnes accounted for 0.1%. - Therm-a-Rest was ahead of Big Agnes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Big Agnes’ share of searches among sleeping bag brands in New Zealand moved from 0.17% to 0.1%, and its estimated monthly branded searches moved from 210 to 110. - Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping bag brands in New Zealand moved from 0.4% to 0.29%, and its estimated monthly branded searches moved from 480 to 320. ## Top sleeping bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Big Agnes nor Therm-a-Rest showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 3 of 3 | | Sea to Summit | 2nd | 3 of 3 | 3 of 3 | | Kathmandu | 3rd | 2 of 3 | 2 of 3 | | One Planet | 4th | 2 of 3 | 2 of 3 | | Rab | 4th | 1 of 3 | 1 of 3 | | Therm-a-Rest | Not ranked | 0 of 3 | 0 of 3 | | Exped | Not ranked | 0 of 3 | 0 of 3 | | Big Agnes | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sleeping bag brands - Asked ChatGPT "Which sleeping bag brand should I buy in New Zealand?": 1. Kathmandu, 2. Macpac, 3. Sea to Summit - Asked ChatGPT "What are the best sleeping bag brands in New Zealand?": 1. Macpac, 2. Sea to Summit, 3. Rab, 4. One Planet - Asked ChatGPT "What's the best sleeping bag brand in New Zealand for tramping and camping?": 1. Macpac, 2. Sea to Summit, 3. Kathmandu, 4. One Planet Not named in any answer: Therm-a-Rest, Exped and Big Agnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sleeping bag brands in September 2026? - Estimated monthly branded searches for Big Agnes in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026. - Estimated monthly branded searches for Therm-a-Rest in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026. ## Month by month | Month | Big Agnes estimated searches | Big Agnes Share of Search | Big Agnes rank | Therm-a-Rest estimated searches | Therm-a-Rest Share of Search | Therm-a-Rest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.17% | 6 | 480 | 0.4% | 4 | | Nov 2025 | 260 | 0.16% | 6 | 590 | 0.37% | 4 | | Dec 2025 | 210 | 0.11% | 6 | 570 | 0.31% | 4 | | Jan 2026 | 260 | 0.17% | 6 | 590 | 0.39% | 4 | | Feb 2026 | 170 | 0.14% | 8 | 590 | 0.48% | 4 | | Mar 2026 | 210 | 0.14% | 8 | 530 | 0.36% | 4 | | Apr 2026 | 170 | 0.1% | 8 | 430 | 0.26% | 4 | | May 2026 | 140 | 0.09% | 8 | 330 | 0.22% | 4 | | Jun 2026 | 140 | 0.08% | 8 | 350 | 0.2% | 4 | | Jul 2026 | 110 | 0.07% | 8 | 280 | 0.17% | 6 | | Aug 2026 | 140 | 0.11% | 8 | 350 | 0.26% | 4 | | Sep 2026 | 110 | 0.1% | 8 | 320 | 0.29% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Big Agnes’ and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Agnes**: Measured on the search term “big agnes”. - **Therm-a-Rest**: Measured on the search terms “therm-a-rest” and “thermarest sleeping pad”, summed into one figure. - [Big Agnes profile](/demand/nz/brands/big-agnes) - [Therm-a-Rest profile](/demand/nz/brands/therm-a-rest) - [All sleeping bag brands in New Zealand](/demand/nz/categories/nz-sleeping-bag-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Agnes or Therm-a-Rest more popular in search? In September 2026, Therm-a-Rest had more branded searches than Big Agnes among sleeping bag brands in New Zealand. Therm-a-Rest had about 320 branded searches, while Big Agnes had 110. Therm-a-Rest made up 0.29% of all sleeping bag brand searches we track, and Big Agnes accounted for 0.1%. ## Cite this page Brandwave. "Big Agnes vs Therm-a-Rest: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/big-agnes-vs-therm-a-rest This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/big-agnes-vs-therm-a-rest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.