--- title: "Big Agnes vs MSR: Which is searched more in New Zealand?" description: "Is Big Agnes or MSR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tent pegs brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/big-agnes-vs-msr" publisher: "Brandwave" --- # Big Agnes vs MSR: Which is searched more in New Zealand? Is Big Agnes or MSR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tent pegs brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Agnes and MSR - **Competitive set**: Tent pegs brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Big Agnes Share of Search**: 13.1% - **MSR Share of Search**: 1.2% ## Is Big Agnes or MSR more popular in search? - In September 2026, Big Agnes had more branded searches than MSR among tent pegs brands in New Zealand. Big Agnes had about 110 branded searches, while MSR had 10. Big Agnes made up 13.1% of all tent pegs brand searches we track, and MSR accounted for 1.2%. - Big Agnes was ahead of MSR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Big Agnes’ share of searches among tent pegs brands in New Zealand moved from 18.9% to 13.1%, and its estimated monthly branded searches moved from 210 to 110. - Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 20 to 10. ## Top tent pegs brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MSR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Big Agnes did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MSR | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Sea to Summit | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Big Agnes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tent pegs brands - Asked ChatGPT "Which tent pegs brand should I buy in New Zealand?": 1. MSR, 2. Sea to Summit - Asked ChatGPT "What are the best tent pegs brands in New Zealand?": 1. MSR, 2. Sea to Summit - Asked ChatGPT "What's the best tent pegs brand in New Zealand for hard ground?": named none of the brands we track - Searched Google, AI Overview "heavy duty tent pegs": named none of the brands we track - Searched Google, AI Overview "tent pegs nz": named none of the brands we track Not named in any answer: Big Agnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tent pegs brands in September 2026? - In September 2026, Big Agnes lost share of searches among tent pegs brands in New Zealand, from 15.9% to 13.1%. - In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%. ## Month by month | Month | Big Agnes estimated searches | Big Agnes Share of Search | Big Agnes rank | MSR estimated searches | MSR Share of Search | MSR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 18.9% | 2 | 20 | 1.8% | 3 | | Nov 2025 | 260 | 20.3% | 2 | 20 | 1.6% | 3 | | Dec 2025 | 210 | 17.1% | 2 | 20 | 1.6% | 3 | | Jan 2026 | 260 | 20% | 2 | 40 | 3.1% | 3 | | Feb 2026 | 170 | 14% | 2 | 40 | 3.3% | 3 | | Mar 2026 | 210 | 17.1% | 2 | 20 | 1.6% | 3 | | Apr 2026 | 170 | 15.9% | 2 | 20 | 1.9% | 3 | | May 2026 | 140 | 13.3% | 2 | 30 | 2.9% | 3 | | Jun 2026 | 140 | 15.9% | 2 | 20 | 2.3% | 3 | | Jul 2026 | 110 | 13.1% | 2 | 10 | 1.2% | 3 | | Aug 2026 | 140 | 15.9% | 2 | 20 | 2.3% | 3 | | Sep 2026 | 110 | 13.1% | 2 | 10 | 1.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Big Agnes’ and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Agnes**: Measured on the search term “big agnes”. - **MSR**: Measured on the search term “msr tent pegs”. - [Big Agnes profile](/demand/nz/brands/big-agnes) - [MSR profile](/demand/nz/brands/msr) - [All tent pegs brands in New Zealand](/demand/nz/categories/nz-tent-pegs-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Agnes or MSR more popular in search? In September 2026, Big Agnes had more branded searches than MSR among tent pegs brands in New Zealand. Big Agnes had about 110 branded searches, while MSR had 10. Big Agnes made up 13.1% of all tent pegs brand searches we track, and MSR accounted for 1.2%. ## Cite this page Brandwave. "Big Agnes vs MSR: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/big-agnes-vs-msr This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/big-agnes-vs-msr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.