--- title: "Bidfood vs Service Foods: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bidfood or Service Foods? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bidfood-vs-service-foods" publisher: "Brandwave" --- # Bidfood vs Service Foods: Which is more popular by branded search in New Zealand? Which is more popular in search, Bidfood or Service Foods? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bidfood and Service Foods - **Competitive set**: Wholesale and cash and carry stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bidfood Share of Search**: 11.6% - **Service Foods Share of Search**: 4.6% ## Which is more popular in search, Bidfood or Service Foods? - In August 2026, Bidfood had more branded searches than Service Foods among wholesale and cash and carry stores in New Zealand. Bidfood was estimated to have 22.8K branded searches compared to Service Foods’ 9.1K, and held an 11.6% Share of Search versus Service Foods’ 4.6%. - Bidfood was ahead of Service Foods in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bidfood’s estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 12.4% to 11.6%, and its estimated monthly branded searches moved from 24.8K to 22.8K. - Across the 11 months ending August 2026, Service Foods’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 9K to 9.1K. ## How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026? Neither Bidfood nor Service Foods moved beyond provider rounding among wholesale and cash and carry stores in Aug 2026. ## Month by month | Month | Bidfood estimated searches | Bidfood Share of Search | Bidfood rank | Service Foods estimated searches | Service Foods Share of Search | Service Foods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.8K | 12.4% | 3 | 9K | 4.5% | 4 | | Nov 2025 | 24.9K | 11.3% | 3 | 9.5K | 4.3% | 4 | | Dec 2025 | 23.9K | 10.6% | 3 | 7.8K | 3.5% | 4 | | Jan 2026 | 23.9K | 12.6% | 3 | 7.8K | 4.1% | 4 | | Feb 2026 | 23.8K | 14.2% | 3 | 7.8K | 4.6% | 4 | | Mar 2026 | 28.8K | 13.4% | 3 | 9.6K | 4.5% | 4 | | Apr 2026 | 24.2K | 10.7% | 3 | 7.8K | 3.4% | 4 | | May 2026 | 24.1K | 11.9% | 3 | 8.3K | 4.1% | 4 | | Jun 2026 | 22.9K | 12.3% | 3 | 8.3K | 4.5% | 4 | | Jul 2026 | 22.7K | 11.2% | 3 | 8.4K | 4.1% | 4 | | Aug 2026 | 22.8K | 11.6% | 3 | 9.1K | 4.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bidfood’s and Service Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bidfood**: Measured on the search terms “bidfood”, “bidfood cash and carry”, “bidfood co nz”, “bidfood hamilton”, “bidfood limited”, “bidfood napier”, “bidfood near me”, “bidfood north”, “bidfood nz”, “bidfood online”, “bidfood price list”, “bidfood products”, “bidfood south”, “bidfood wellington”, “bidfood wholesale” and “my bidfood”, summed into one figure. - **Service Foods**: Measured on the search terms “service foods”, “service foods near me”, “service foods nz”, “service foods online”, “servicefoods”, “servicefoods co nz” and “servicefoods nz”, summed into one figure. - [Bidfood profile](/demand/nz/brands/bidfood) - [Service Foods profile](/demand/nz/brands/service-foods) - [All wholesale and cash and carry stores in New Zealand](/demand/nz/categories/nz-wholesale-food-suppliers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bidfood or Service Foods? In August 2026, Bidfood had more branded searches than Service Foods among wholesale and cash and carry stores in New Zealand. Bidfood was estimated to have 22.8K branded searches compared to Service Foods’ 9.1K, and held an 11.6% Share of Search versus Service Foods’ 4.6%. ## Cite this page Brandwave. "Bidfood vs Service Foods: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bidfood-vs-service-foods This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bidfood-vs-service-foods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.