--- title: "Bidfood vs Moore Wilson's: Which is searched more in New Zealand?" description: "Is Bidfood or Moore Wilson's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bidfood-vs-moore-wilsons" publisher: "Brandwave" --- # Bidfood vs Moore Wilson's: Which is searched more in New Zealand? Is Bidfood or Moore Wilson's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bidfood and Moore Wilson's - **Competitive set**: Wholesale and cash and carry stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bidfood Share of Search**: 14.5% - **Moore Wilson's Share of Search**: 8.4% ## Is Bidfood or Moore Wilson's more popular in search? - In September 2026, Bidfood had more branded searches than Moore Wilson's among wholesale and cash and carry stores in New Zealand. Bidfood had about 20,800 branded searches, while Moore Wilson's had 12,100. Bidfood made up 14.5% of all wholesale and cash and carry store searches we track, and Moore Wilson's accounted for 8.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Moore Wilson's took it in December 2025, Bidfood took it in January 2026. - Across the 12 months ending September 2026, Bidfood’s share of searches among wholesale and cash and carry stores in New Zealand moved from 13.1% to 14.5%, and its estimated monthly branded searches moved from 21.5K to 20.8K. - Across the 12 months ending September 2026, Moore Wilson's’ share of searches among wholesale and cash and carry stores in New Zealand moved from 11% to 8.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top wholesale and cash and carry stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Moore Wilson's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bidfood was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Moore Wilson's was listed before Bidfood in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gilmours | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Moore Wilson's | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Trents | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Costco | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Bidfood | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Service Foods | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Toops | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about wholesale and cash and carry stores - Asked ChatGPT "Which cash and carry store should I shop at in New Zealand?": 1. Moore Wilson's, 2. Gilmours, 3. Trents, 4. Costco - Asked ChatGPT "What are the best cash and carry stores in New Zealand?": 1. Gilmours, 2. Bidfood, 3. Costco, 4. Trents, 5. Moore Wilson's - Asked ChatGPT "What's the best cash and carry store in New Zealand for stock for resale?": 1. Gilmours, 2. Moore Wilson's - Searched Google, AI Overview "cash and carry stores": 1. Gilmours, 2. Trents Not named in any answer: Service Foods and Toops. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand wholesale and cash and carry stores in September 2026? - Estimated monthly branded searches for Moore Wilson's in New Zealand fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. ## Month by month | Month | Bidfood estimated searches | Bidfood Share of Search | Bidfood rank | Moore Wilson's estimated searches | Moore Wilson's Share of Search | Moore Wilson's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.5K | 13.1% | 3 | 18.1K | 11% | 4 | | Nov 2025 | 21.7K | 12.3% | 3 | 18.1K | 10.3% | 4 | | Dec 2025 | 21.2K | 11.3% | 4 | 27.1K | 14.5% | 3 | | Jan 2026 | 21.2K | 14.2% | 3 | 14.8K | 9.9% | 4 | | Feb 2026 | 21.1K | 15.5% | 3 | 14.8K | 10.9% | 4 | | Mar 2026 | 25.6K | 15.9% | 3 | 14.8K | 9.2% | 4 | | Apr 2026 | 20.9K | 12.7% | 3 | 18.1K | 10.9% | 4 | | May 2026 | 20.9K | 14.2% | 3 | 14.8K | 10.1% | 4 | | Jun 2026 | 20.9K | 15.8% | 3 | 12.1K | 9.2% | 4 | | Jul 2026 | 21K | 14.3% | 3 | 14.8K | 10.1% | 4 | | Aug 2026 | 20.9K | 14.4% | 3 | 12.1K | 8.4% | 4 | | Sep 2026 | 20.8K | 14.5% | 3 | 12.1K | 8.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bidfood’s and Moore Wilson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bidfood**: Measured on the search terms “bidfood”, “bidfood hamilton”, “bidfood limited”, “bidfood napier”, “bidfood north”, “bidfood products”, “bidfood south” and “my bidfood”, summed into one figure. - **Moore Wilson's**: Measured on the search terms “moore wilsons” and “moorewilsons”, summed into one figure. - [Bidfood profile](/demand/nz/brands/bidfood) - [Moore Wilson's profile](/demand/nz/brands/moore-wilsons) - [All wholesale and cash and carry stores in New Zealand](/demand/nz/categories/nz-wholesale-food-suppliers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bidfood or Moore Wilson's more popular in search? In September 2026, Bidfood had more branded searches than Moore Wilson's among wholesale and cash and carry stores in New Zealand. Bidfood had about 20,800 branded searches, while Moore Wilson's had 12,100. Bidfood made up 14.5% of all wholesale and cash and carry store searches we track, and Moore Wilson's accounted for 8.4%. ## Cite this page Brandwave. "Bidfood vs Moore Wilson's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bidfood-vs-moore-wilsons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bidfood-vs-moore-wilsons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.