--- title: "Bidfood vs Costco: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bidfood or Costco? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bidfood-vs-costco" publisher: "Brandwave" --- # Bidfood vs Costco: Which is more popular by branded search in New Zealand? Which is more popular in search, Bidfood or Costco? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bidfood and Costco - **Competitive set**: Wholesale and cash and carry stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bidfood Share of Search**: 11.6% - **Costco Share of Search**: 60.3% ## Which is more popular in search, Bidfood or Costco? - In August 2026, Costco had more branded searches than Bidfood among wholesale and cash and carry stores in New Zealand. Costco was estimated to have 119K branded searches compared to Bidfood’s 22.8K, and held a 60.3% Share of Search versus Bidfood’s 11.6%. - Costco was ahead of Bidfood in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bidfood’s estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 12.4% to 11.6%, and its estimated monthly branded searches moved from 24.8K to 22.8K. - Across the 11 months ending August 2026, Costco’s estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 54.7% to 60.3%, and its estimated monthly branded searches moved from 110K to 119K. ## How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026? - In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%. ## Month by month | Month | Bidfood estimated searches | Bidfood Share of Search | Bidfood rank | Costco estimated searches | Costco Share of Search | Costco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.8K | 12.4% | 3 | 110K | 54.7% | 1 | | Nov 2025 | 24.9K | 11.3% | 3 | 131K | 59.4% | 1 | | Dec 2025 | 23.9K | 10.6% | 3 | 137K | 60.7% | 1 | | Jan 2026 | 23.9K | 12.6% | 3 | 113K | 59.4% | 1 | | Feb 2026 | 23.8K | 14.2% | 3 | 90.3K | 53.8% | 1 | | Mar 2026 | 28.8K | 13.4% | 3 | 120K | 56% | 1 | | Apr 2026 | 24.2K | 10.7% | 3 | 146K | 64.5% | 1 | | May 2026 | 24.1K | 11.9% | 3 | 124K | 61.2% | 1 | | Jun 2026 | 22.9K | 12.3% | 3 | 108K | 58.3% | 1 | | Jul 2026 | 22.7K | 11.2% | 3 | 125K | 61.6% | 1 | | Aug 2026 | 22.8K | 11.6% | 3 | 119K | 60.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bidfood’s and Costco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bidfood**: Measured on the search terms “bidfood”, “bidfood cash and carry”, “bidfood co nz”, “bidfood hamilton”, “bidfood limited”, “bidfood napier”, “bidfood near me”, “bidfood north”, “bidfood nz”, “bidfood online”, “bidfood price list”, “bidfood products”, “bidfood south”, “bidfood wellington”, “bidfood wholesale” and “my bidfood”, summed into one figure. - **Costco**: Measured on the search terms “costco”, “costco bulk”, “costco cash and carry”, “costco chocolate”, “costco co nz”, “costco delivery”, “costco foodservice”, “costco groceries”, “costco hot dogs”, “costco hours”, “costco hours today”, “costco near me”, “costco new zealand”, “costco next”, “costco nz”, “costco online”, “costco pizza”, “costco tires”, “costco tv”, “costco tyres”, “costco usa”, “costco warehouse”, “costco wellington”, “costco westgate”, “costco wholesale” and “ess costco com au”, summed into one figure. - [Bidfood profile](/demand/nz/brands/bidfood) - [Costco profile](/demand/nz/brands/costco) - [All wholesale and cash and carry stores in New Zealand](/demand/nz/categories/nz-wholesale-food-suppliers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bidfood or Costco? In August 2026, Costco had more branded searches than Bidfood among wholesale and cash and carry stores in New Zealand. Costco was estimated to have 119K branded searches compared to Bidfood’s 22.8K, and held a 60.3% Share of Search versus Bidfood’s 11.6%. ## Cite this page Brandwave. "Bidfood vs Costco: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bidfood-vs-costco This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bidfood-vs-costco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.