--- title: "BIC vs uni-ball: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BIC or uni-ball? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bic-vs-uni-ball" publisher: "Brandwave" --- # BIC vs uni-ball: Which is more popular by branded search in New Zealand? Which is more popular in search, BIC or uni-ball? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and uni-ball - **Competitive set**: Pen and stationery brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **BIC Share of Search**: 18.1% - **uni-ball Share of Search**: 16.2% ## Which is more popular in search, BIC or uni-ball? - In August 2026, BIC had more branded searches than uni-ball among pen and stationery brands in New Zealand. BIC was estimated to have 2K branded searches compared to uni-ball’s 1.8K, and held an 18.1% Share of Search versus uni-ball’s 16.2%. - The lead changed hands 2 times in the 11 months ending August 2026: uni-ball took it in February 2026, BIC took it in March 2026. - Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand moved from 18.8% to 18.1%, and its estimated monthly branded searches moved from 1.6K to 2K. - Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pen and stationery brands in New Zealand moved from 9% to 16.2%, and its estimated monthly branded searches moved from 770 to 1.8K. ## How did search popularity change for New Zealand pen and stationery brands in August 2026? - In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%. - In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 18.8% | 2 | 770 | 9% | 6 | | Nov 2025 | 1.4K | 18.3% | 3 | 680 | 8.8% | 6 | | Dec 2025 | 1.3K | 16.4% | 3 | 540 | 7% | 6 | | Jan 2026 | 1.9K | 16.9% | 4 | 1.1K | 9.6% | 6 | | Feb 2026 | 1.3K | 15.3% | 3 | 1.5K | 17.2% | 2 | | Mar 2026 | 1.8K | 18.8% | 2 | 1.4K | 14.2% | 4 | | Apr 2026 | 1.9K | 23.9% | 2 | 1.1K | 13.6% | 4 | | May 2026 | 1.9K | 18.8% | 2 | 1.4K | 13.7% | 4 | | Jun 2026 | 1.7K | 15.9% | 3 | 1.2K | 11.6% | 6 | | Jul 2026 | 1.8K | 17.4% | 2 | 1.4K | 14.1% | 5 | | Aug 2026 | 2K | 18.1% | 2 | 1.8K | 16.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and uni-ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic ballpoint pens”, “bic black pens”, “bic blue pens”, “bic cristal pens”, “bic gelocity pens”, “bic highlighters”, “bic lighter”, “bic markers”, “bic pen”, “bic pen clic”, “bic pencils”, “bic whiteboard pens” and “four colour bic pen”, summed into one figure. - **uni-ball**: Measured on the search terms “uni ball”, “uni ball 207”, “uni ball jetstream”, “uni ball kuru toga”, “uni ball kuru toga mechanical pencil”, “uni ball markers”, “uni ball near me”, “uni ball pen jetstream”, “uni ball pencils”, “uni ball pens”, “uni ball signo”, “uniball”, “uniball 207”, “uniball ball pen”, “uniball jetstream”, “uniball markers”, “uniball pencils” and “uniball pens”, summed into one figure. - [BIC profile](/demand/nz/brands/bic) - [uni-ball profile](/demand/nz/brands/uni-ball) - [All pen and stationery brands in New Zealand](/demand/nz/categories/nz-pen-and-stationery-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BIC or uni-ball? In August 2026, BIC had more branded searches than uni-ball among pen and stationery brands in New Zealand. BIC was estimated to have 2K branded searches compared to uni-ball’s 1.8K, and held an 18.1% Share of Search versus uni-ball’s 16.2%. ## Cite this page Brandwave. "BIC vs uni-ball: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bic-vs-uni-ball This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bic-vs-uni-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.