--- title: "BIC vs Staedtler: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BIC or Staedtler? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bic-vs-staedtler" publisher: "Brandwave" --- # BIC vs Staedtler: Which is more popular by branded search in New Zealand? Which is more popular in search, BIC or Staedtler? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Staedtler - **Competitive set**: Pen and stationery brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **BIC Share of Search**: 18.1% - **Staedtler Share of Search**: 12.9% ## Which is more popular in search, BIC or Staedtler? - In August 2026, BIC had more branded searches than Staedtler among pen and stationery brands in New Zealand. BIC was estimated to have 2K branded searches compared to Staedtler’s 1.4K, and held an 18.1% Share of Search versus Staedtler’s 12.9%. - The lead changed hands 2 times in the 11 months ending August 2026: Staedtler took it in January 2026, BIC took it in February 2026. - Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand moved from 18.8% to 18.1%, and its estimated monthly branded searches moved from 1.6K to 2K. - Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among pen and stationery brands in New Zealand moved from 12.5% to 12.9%, and its estimated monthly branded searches moved from 1.1K to 1.4K. ## How did search popularity change for New Zealand pen and stationery brands in August 2026? - In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%. - In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Staedtler estimated searches | Staedtler Share of Search | Staedtler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 18.8% | 2 | 1.1K | 12.5% | 5 | | Nov 2025 | 1.4K | 18.3% | 3 | 1K | 13% | 4 | | Dec 2025 | 1.3K | 16.4% | 3 | 970 | 12.6% | 4 | | Jan 2026 | 1.9K | 16.9% | 4 | 2.1K | 19.2% | 2 | | Feb 2026 | 1.3K | 15.3% | 3 | 1.2K | 13.5% | 4 | | Mar 2026 | 1.8K | 18.8% | 2 | 1.1K | 11.2% | 6 | | Apr 2026 | 1.9K | 23.9% | 2 | 920 | 11.3% | 5 | | May 2026 | 1.9K | 18.8% | 2 | 1.2K | 12.2% | 6 | | Jun 2026 | 1.7K | 15.9% | 3 | 1.3K | 12.1% | 5 | | Jul 2026 | 1.8K | 17.4% | 2 | 1.1K | 10.9% | 6 | | Aug 2026 | 2K | 18.1% | 2 | 1.4K | 12.9% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic ballpoint pens”, “bic black pens”, “bic blue pens”, “bic cristal pens”, “bic gelocity pens”, “bic highlighters”, “bic lighter”, “bic markers”, “bic pen”, “bic pen clic”, “bic pencils”, “bic whiteboard pens” and “four colour bic pen”, summed into one figure. - **Staedtler**: Measured on the search terms “pencil staedtler hb”, “staedtler”, “staedtler click pencil”, “staedtler colored pencils”, “staedtler com”, “staedtler eraser”, “staedtler fineliner”, “staedtler highlighters”, “staedtler markers”, “staedtler mars lumograph pencil”, “staedtler near me”, “staedtler nz”, “staedtler pencils”, “staedtler pens”, “staedtler plastic eraser”, “staedtler triplus fineliner” and “staedtler whiteboard markers”, summed into one figure. - [BIC profile](/demand/nz/brands/bic) - [Staedtler profile](/demand/nz/brands/staedtler) - [All pen and stationery brands in New Zealand](/demand/nz/categories/nz-pen-and-stationery-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BIC or Staedtler? In August 2026, BIC had more branded searches than Staedtler among pen and stationery brands in New Zealand. BIC was estimated to have 2K branded searches compared to Staedtler’s 1.4K, and held an 18.1% Share of Search versus Staedtler’s 12.9%. ## Cite this page Brandwave. "BIC vs Staedtler: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bic-vs-staedtler This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bic-vs-staedtler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.