--- title: "BIC vs Sharpie: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BIC or Sharpie? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bic-vs-sharpie" publisher: "Brandwave" --- # BIC vs Sharpie: Which is more popular by branded search in New Zealand? Which is more popular in search, BIC or Sharpie? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Sharpie - **Competitive set**: Pen and stationery brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **BIC Share of Search**: 18.1% - **Sharpie Share of Search**: 24.2% ## Which is more popular in search, BIC or Sharpie? - In August 2026, Sharpie had more branded searches than BIC among pen and stationery brands in New Zealand. Sharpie was estimated to have 2.6K branded searches compared to BIC’s 2K, and held a 24.2% Share of Search versus BIC’s 18.1%. - Sharpie was ahead of BIC in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand moved from 18.8% to 18.1%, and its estimated monthly branded searches moved from 1.6K to 2K. - Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among pen and stationery brands in New Zealand moved from 29.4% to 24.2%, and its estimated monthly branded searches moved from 2.5K to 2.6K. ## How did search popularity change for New Zealand pen and stationery brands in August 2026? - In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%. - In August 2026, Sharpie lost estimated Share of Search among pen and stationery brands in New Zealand, from 26.5% to 24.2%. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Sharpie estimated searches | Sharpie Share of Search | Sharpie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 18.8% | 2 | 2.5K | 29.4% | 1 | | Nov 2025 | 1.4K | 18.3% | 3 | 2.1K | 26.9% | 1 | | Dec 2025 | 1.3K | 16.4% | 3 | 2K | 25.5% | 2 | | Jan 2026 | 1.9K | 16.9% | 4 | 2.7K | 25% | 1 | | Feb 2026 | 1.3K | 15.3% | 3 | 2.4K | 28.1% | 1 | | Mar 2026 | 1.8K | 18.8% | 2 | 2.7K | 28.2% | 1 | | Apr 2026 | 1.9K | 23.9% | 2 | 2.1K | 26.4% | 1 | | May 2026 | 1.9K | 18.8% | 2 | 2.6K | 25.8% | 1 | | Jun 2026 | 1.7K | 15.9% | 3 | 3.2K | 29.9% | 1 | | Jul 2026 | 1.8K | 17.4% | 2 | 2.7K | 26.5% | 1 | | Aug 2026 | 2K | 18.1% | 2 | 2.6K | 24.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic ballpoint pens”, “bic black pens”, “bic blue pens”, “bic cristal pens”, “bic gelocity pens”, “bic highlighters”, “bic lighter”, “bic markers”, “bic pen”, “bic pen clic”, “bic pencils”, “bic whiteboard pens” and “four colour bic pen”, summed into one figure. - **Sharpie**: Measured on the search terms “black sharpie”, “felt tip sharpie”, “fine tip sharpie”, “gold sharpie”, “marker permanent sharpie”, “sharpie”, “sharpie com”, “sharpie creative marker”, “sharpie fine point permanent marker”, “sharpie highlighters”, “sharpie laundry marker”, “sharpie markers”, “sharpie near me”, “sharpie nz”, “sharpie online”, “sharpie pencils”, “sharpie pens”, “sharpie s gel”, “sharpie stained fabric markers”, “ultra fine sharpie” and “white sharpie”, summed into one figure. - [BIC profile](/demand/nz/brands/bic) - [Sharpie profile](/demand/nz/brands/sharpie) - [All pen and stationery brands in New Zealand](/demand/nz/categories/nz-pen-and-stationery-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BIC or Sharpie? In August 2026, Sharpie had more branded searches than BIC among pen and stationery brands in New Zealand. Sharpie was estimated to have 2.6K branded searches compared to BIC’s 2K, and held a 24.2% Share of Search versus BIC’s 18.1%. ## Cite this page Brandwave. "BIC vs Sharpie: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bic-vs-sharpie This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bic-vs-sharpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.