--- title: "BIC vs Pilot: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BIC or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bic-vs-pilot" publisher: "Brandwave" --- # BIC vs Pilot: Which is more popular by branded search in New Zealand? Which is more popular in search, BIC or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Pilot - **Competitive set**: Pen and stationery brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **BIC Share of Search**: 18.1% - **Pilot Share of Search**: 14.1% ## Which is more popular in search, BIC or Pilot? - In August 2026, BIC had more branded searches than Pilot among pen and stationery brands in New Zealand. BIC was estimated to have 2K branded searches compared to Pilot’s 1.5K, and held an 18.1% Share of Search versus Pilot’s 14.1%. - The lead changed hands 2 times in the 11 months ending August 2026: Pilot took it in June 2026, BIC took it in July 2026. - Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand moved from 18.8% to 18.1%, and its estimated monthly branded searches moved from 1.6K to 2K. - Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pen and stationery brands in New Zealand moved from 13% to 14.1%, and its estimated monthly branded searches moved from 1.1K to 1.5K. ## How did search popularity change for New Zealand pen and stationery brands in August 2026? - In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%. - In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%. - In August 2026, Pilot lost estimated Share of Search among pen and stationery brands in New Zealand, from 14.6% to 14.1%. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Pilot estimated searches | Pilot Share of Search | Pilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 18.8% | 2 | 1.1K | 13% | 4 | | Nov 2025 | 1.4K | 18.3% | 3 | 930 | 12.1% | 5 | | Dec 2025 | 1.3K | 16.4% | 3 | 790 | 10.3% | 5 | | Jan 2026 | 1.9K | 16.9% | 4 | 1.2K | 11% | 5 | | Feb 2026 | 1.3K | 15.3% | 3 | 1.1K | 13% | 5 | | Mar 2026 | 1.8K | 18.8% | 2 | 1.4K | 14.9% | 3 | | Apr 2026 | 1.9K | 23.9% | 2 | 900 | 11% | 6 | | May 2026 | 1.9K | 18.8% | 2 | 1.7K | 17.1% | 3 | | Jun 2026 | 1.7K | 15.9% | 3 | 1.8K | 16.7% | 2 | | Jul 2026 | 1.8K | 17.4% | 2 | 1.5K | 14.6% | 4 | | Aug 2026 | 2K | 18.1% | 2 | 1.5K | 14.1% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic ballpoint pens”, “bic black pens”, “bic blue pens”, “bic cristal pens”, “bic gelocity pens”, “bic highlighters”, “bic lighter”, “bic markers”, “bic pen”, “bic pen clic”, “bic pencils”, “bic whiteboard pens” and “four colour bic pen”, summed into one figure. - **Pilot**: Measured on the search terms “gel pen pilot g2”, “gel pilot pen”, “pilot frixion”, “pilot frixion erasable pens”, “pilot frixion erasable pens refills”, “pilot frixion pen”, “pilot g2”, “pilot g2 pens”, “pilot g2 refills”, “pilot juice pens”, “pilot markers”, “pilot pen”, “pilot pencils” and “pilot precise v5 pens”, summed into one figure. - [BIC profile](/demand/nz/brands/bic) - [Pilot profile](/demand/nz/brands/pilot) - [All pen and stationery brands in New Zealand](/demand/nz/categories/nz-pen-and-stationery-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BIC or Pilot? In August 2026, BIC had more branded searches than Pilot among pen and stationery brands in New Zealand. BIC was estimated to have 2K branded searches compared to Pilot’s 1.5K, and held an 18.1% Share of Search versus Pilot’s 14.1%. ## Cite this page Brandwave. "BIC vs Pilot: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bic-vs-pilot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bic-vs-pilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.