--- title: "BIBS vs Philips Avent: Which is searched more in New Zealand?" description: "Is BIBS or Philips Avent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bibs-vs-philips-avent" publisher: "Brandwave" --- # BIBS vs Philips Avent: Which is searched more in New Zealand? Is BIBS or Philips Avent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIBS and Philips Avent - **Competitive set**: Baby dummy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **BIBS Share of Search**: 5.9% - **Philips Avent Share of Search**: 5.6% ## Is BIBS or Philips Avent more popular in search? - In September 2026, BIBS and Philips Avent were level in searches among baby dummy brands in New Zealand, with an estimated 480 versus 460 branded searches, at 5.9% and 5.6% of the total. - The lead changed hands once in the 12 months ending September 2026: BIBS took it in September 2026. - Across the 12 months ending September 2026, BIBS’s share of searches among baby dummy brands in New Zealand moved from 4.1% to 5.9%, and its estimated monthly branded searches moved from 260 to 480. - Across the 12 months ending September 2026, Philips Avent’s share of searches among baby dummy brands in New Zealand moved from 6% to 5.6%, and its estimated monthly branded searches moved from 380 to 460. ## Top baby dummy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both BIBS and Philips Avent showed up in all five answers. Philips Avent was listed before BIBS in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Avent | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BIBS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | MAM | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Tommee Tippee | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Haakaa | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | FRIGG | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pigeon | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about baby dummy brands - Asked ChatGPT "Which baby dummy brand should I buy in New Zealand?": 1. BIBS, 2. Philips Avent, 3. MAM - Asked ChatGPT "What are the best baby dummy brands in New Zealand?": 1. BIBS, 2. MAM, 3. Philips Avent, 4. Pigeon, 5. FRIGG - Asked ChatGPT "What's the best baby dummy brand in New Zealand for soothing baby?": 1. Philips Avent, 2. MAM, 3. BIBS, 4. Tommee Tippee, 5. Haakaa - Searched Google, AI Overview "newborn dummy nz": 1. Philips Avent, 2. Haakaa, 3. BIBS, 4. Tommee Tippee - Searched Google, AI Overview "baby dummy brands nz": 1. Philips Avent, 2. Tommee Tippee, 3. BIBS, 4. FRIGG, 5. Haakaa Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby dummy brands in September 2026? - In September 2026, BIBS overtook Philips Avent to rank 4th among baby dummy brands in New Zealand, with 5.9% of the searches. - In September 2026, Philips Avent lost share of searches among baby dummy brands in New Zealand, from 6.7% to 5.6%. ## Month by month | Month | BIBS estimated searches | BIBS Share of Search | BIBS rank | Philips Avent estimated searches | Philips Avent Share of Search | Philips Avent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 4.1% | 5 | 380 | 6% | 4 | | Nov 2025 | 260 | 4.4% | 5 | 380 | 6.4% | 4 | | Dec 2025 | 260 | 4.9% | 5 | 450 | 8.4% | 4 | | Jan 2026 | 320 | 4.7% | 5 | 470 | 6.9% | 4 | | Feb 2026 | 320 | 5.4% | 5 | 420 | 7.1% | 4 | | Mar 2026 | 320 | 4.8% | 5 | 430 | 6.5% | 4 | | Apr 2026 | 260 | 4.1% | 5 | 480 | 7.6% | 4 | | May 2026 | 320 | 4.6% | 5 | 440 | 6.4% | 4 | | Jun 2026 | 320 | 4.3% | 5 | 520 | 7% | 4 | | Jul 2026 | 390 | 4.9% | 5 | 530 | 6.7% | 4 | | Aug 2026 | 390 | 4.7% | 5 | 560 | 6.7% | 4 | | Sep 2026 | 480 | 5.9% | 4 | 460 | 5.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using BIBS’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIBS**: Measured on the search term “bibs dummy”. - **Philips Avent**: Measured on the search terms “philips avent”, “philips avent soothie”, “philips avent termometer” and “philipsavent”, summed into one figure. - [BIBS profile](/demand/nz/brands/bibs) - [Philips Avent profile](/demand/nz/brands/philips-avent) - [All baby dummy brands in New Zealand](/demand/nz/categories/nz-baby-dummy-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIBS or Philips Avent more popular in search? In September 2026, BIBS and Philips Avent were level in searches among baby dummy brands in New Zealand, with an estimated 480 versus 460 branded searches, at 5.9% and 5.6% of the total. ## Cite this page Brandwave. "BIBS vs Philips Avent: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bibs-vs-philips-avent This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bibs-vs-philips-avent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.