--- title: "B:HIVE vs Regus: Which is more popular in New Zealand?" description: "Is B:HIVE or Regus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coworking spaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bhive-vs-regus" publisher: "Brandwave" --- # B:HIVE vs Regus: Which is more popular in New Zealand? Is B:HIVE or Regus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coworking spaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: B:HIVE and Regus - **Competitive set**: Coworking spaces - **Market**: New Zealand - **Month measured**: Oct 2026 - **B:HIVE Share of Search**: 10.3% - **Regus Share of Search**: 34.6% ## Is B:HIVE or Regus more popular in search? - In October 2026, Regus had more branded searches than B:HIVE among coworking spaces in New Zealand. Regus had about 740 branded searches, while B:HIVE had 220. Regus made up 34.6% of all coworking space searches we track, and B:HIVE accounted for 10.3%. - Regus was ahead of B:HIVE in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, B:HIVE’s share of searches among coworking spaces in New Zealand moved from 14.7% to 10.3%, and its estimated monthly branded searches moved from 330 to 220. - Across the 12 months ending October 2026, Regus’ share of searches among coworking spaces in New Zealand moved from 40.2% to 34.6%, and its estimated monthly branded searches moved from 900 to 740. ## Top coworking spaces in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, B:HIVE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Regus did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GridAKL | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | The Workshop | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Precinct Flex | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | B:HIVE | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Regus | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | BizDojo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Generator | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Spaces | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about coworking spaces - Asked ChatGPT "Which coworking space should I join in New Zealand?": 1. GridAKL, 2. The Workshop - Asked ChatGPT "What are the best coworking spaces in New Zealand?": 1. GridAKL, 2. The Workshop, 3. Precinct Flex, 4. B:HIVE - Asked ChatGPT "What's the best coworking space in New Zealand for a flexible office?": 1. Precinct Flex, 2. The Workshop, 3. B:HIVE - Searched Google, AI Overview "flexible office space": 1. Spaces Not named in any answer: Regus, BizDojo and Generator. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand coworking spaces in October 2026? - In October 2026, Regus lost share of searches among coworking spaces in New Zealand, from 38.1% to 34.6%. - In October 2026, B:HIVE lost share of searches among coworking spaces in New Zealand, from 10.8% to 10.3%. ## How has branded search for B:HIVE and Regus changed in New Zealand over the last 12 months? | Month | B:HIVE estimated searches | B:HIVE Share of Search | B:HIVE rank | Regus estimated searches | Regus Share of Search | Regus rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 330 | 14.7% | 3 | 900 | 40.2% | 1 | | Dec 2025 | 190 | 14% | 3 | 610 | 44.9% | 1 | | Jan 2026 | 210 | 12.2% | 3 | 750 | 43.6% | 1 | | Feb 2026 | 260 | 12.1% | 3 | 890 | 41.6% | 1 | | Mar 2026 | 370 | 15.3% | 4 | 900 | 37.2% | 1 | | Apr 2026 | 210 | 11% | 4 | 730 | 38.2% | 1 | | May 2026 | 310 | 14.8% | 4 | 730 | 34.9% | 1 | | Jun 2026 | 260 | 12.7% | 4 | 740 | 36.1% | 1 | | Jul 2026 | 190 | 9.7% | 4 | 740 | 37.8% | 1 | | Aug 2026 | 240 | 11.8% | 4 | 750 | 36.8% | 1 | | Sep 2026 | 210 | 10.8% | 4 | 740 | 38.1% | 1 | | Oct 2026 | 220 | 10.3% | 4 | 740 | 34.6% | 1 | ## How are B:HIVE’s and Regus’ branded searches counted? Brandwave collects information about searches that people make online using B:HIVE’s and Regus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **B:HIVE**: Measured on the search terms “b hive smales farm” and “bhive”, summed into one figure. - **Regus**: Measured on the search terms “regus” and “regus office space”, summed into one figure. - [B:HIVE profile](/demand/nz/brands/bhive) - [Regus profile](/demand/nz/brands/regus) - [All coworking spaces in New Zealand](/demand/nz/categories/nz-coworking-spaces): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is B:HIVE or Regus more popular in search? In October 2026, Regus had more branded searches than B:HIVE among coworking spaces in New Zealand. Regus had about 740 branded searches, while B:HIVE had 220. Regus made up 34.6% of all coworking space searches we track, and B:HIVE accounted for 10.3%. ## Cite this page Brandwave. "B:HIVE vs Regus: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/bhive-vs-regus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bhive-vs-regus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.