--- title: "BFGoodrich vs Hankook: Which is more popular in New Zealand?" description: "Is BFGoodrich or Hankook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the All terrain tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bfgoodrich-vs-hankook" publisher: "Brandwave" --- # BFGoodrich vs Hankook: Which is more popular in New Zealand? Is BFGoodrich or Hankook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the All terrain tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BFGoodrich and Hankook - **Competitive set**: All terrain tyre brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **BFGoodrich Share of Search**: 7.4% - **Hankook Share of Search**: 20.8% ## Is BFGoodrich or Hankook more popular in search? - In October 2026, Hankook had more branded searches than BFGoodrich among all terrain tyre brands in New Zealand. Hankook had about 590 branded searches, while BFGoodrich had 210. Hankook made up 20.8% of all all terrain tyre brand searches we track, and BFGoodrich accounted for 7.4%. - Hankook was ahead of BFGoodrich in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, BFGoodrich’s share of searches among all terrain tyre brands in New Zealand moved from 6.8% to 7.4%, and its estimated monthly branded searches moved from 160 to 210. - Across the 12 months ending October 2026, Hankook’s share of searches among all terrain tyre brands in New Zealand moved from 25.2% to 20.8%, and its estimated monthly branded searches held steady at 590. ## Top all terrain tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BFGoodrich appeared in all five answers. Hankook was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BFGoodrich was listed before Hankook in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bridgestone | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | BFGoodrich | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Yokohama | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Hankook | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Continental | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Goodyear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michelin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about all terrain tyre brands - Asked ChatGPT "Which all terrain tyres brand should I buy in New Zealand?": 1. Bridgestone, 2. BFGoodrich, 3. Yokohama - Asked ChatGPT "What are the best all terrain tyres brands in New Zealand?": 1. Bridgestone, 2. BFGoodrich, 3. Hankook - Asked ChatGPT "What's the best all terrain tyres brand in New Zealand for off road driving?": 1. BFGoodrich - Searched Google, AI Overview "all terrain tyres nz": 1. BFGoodrich - Searched Google, AI Overview "4x4 tyres nz": 1. BFGoodrich Not named in any answer: Continental, Goodyear and Michelin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand all terrain tyre brands in October 2026? - In October 2026, Hankook overtook Goodyear to rank 3rd among all terrain tyre brands in New Zealand, with 20.8% of the searches. - In October 2026, BFGoodrich gained share of searches among all terrain tyre brands in New Zealand, from 6.2% to 7.4%. ## How has branded search for BFGoodrich and Hankook changed in New Zealand over the last 12 months? | Month | BFGoodrich estimated searches | BFGoodrich Share of Search | BFGoodrich rank | Hankook estimated searches | Hankook Share of Search | Hankook rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 160 | 6.8% | 5 | 590 | 25.2% | 3 | | Dec 2025 | 120 | 5.8% | 5 | 480 | 23.1% | 3 | | Jan 2026 | 130 | 5.7% | 5 | 480 | 21% | 4 | | Feb 2026 | 120 | 6% | 5 | 480 | 24% | 3 | | Mar 2026 | 90 | 4.2% | 5 | 590 | 27.6% | 1 | | Apr 2026 | 120 | 5.4% | 5 | 590 | 26.3% | 1 | | May 2026 | 120 | 5.7% | 5 | 480 | 22.7% | 4 | | Jun 2026 | 170 | 7.4% | 5 | 590 | 25.5% | 2 | | Jul 2026 | 250 | 10.9% | 5 | 480 | 20.9% | 4 | | Aug 2026 | 210 | 9.3% | 5 | 390 | 17.2% | 4 | | Sep 2026 | 150 | 6.2% | 5 | 480 | 19.9% | 4 | | Oct 2026 | 210 | 7.4% | 5 | 590 | 20.8% | 3 | ## How are BFGoodrich’s and Hankook’s branded searches counted? Brandwave collects information about searches that people make online using BFGoodrich’s and Hankook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BFGoodrich**: Measured on the search terms “bfgoodrich all terrain”, “bfgoodrich all terrain tyres”, “bfgoodrich at tyres” and “bfgoodrich mud terrain”, summed into one figure. - **Hankook**: Measured on the search term “hankook at tyres”. - [BFGoodrich profile](/demand/nz/brands/bfgoodrich) - [Hankook profile](/demand/nz/brands/hankook) - [All all terrain tyre brands in New Zealand](/demand/nz/categories/nz-all-terrain-tires-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BFGoodrich or Hankook more popular in search? In October 2026, Hankook had more branded searches than BFGoodrich among all terrain tyre brands in New Zealand. Hankook had about 590 branded searches, while BFGoodrich had 210. Hankook made up 20.8% of all all terrain tyre brand searches we track, and BFGoodrich accounted for 7.4%. ## Cite this page Brandwave. "BFGoodrich vs Hankook: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/bfgoodrich-vs-hankook This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bfgoodrich-vs-hankook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.