---
title: "BFA vs DPA: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, BFA or DPA? Compare estimated monthly branded-search demand and Share of Search inside the Taupo accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bfa-vs-dpa"
publisher: "Brandwave"
---

# BFA vs DPA: Which is more popular by branded search in New Zealand?

Which is more popular in search, BFA or DPA? Compare estimated monthly branded-search demand and Share of Search inside the Taupo accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BFA and DPA
- **Competitive set**: Taupo accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **BFA Share of Search**: 25%
- **DPA Share of Search**: 34.4%

## Which is more popular in search, BFA or DPA?

- In August 2026, DPA had more branded searches than BFA among taupo accounting firms in New Zealand. DPA was estimated to have 330 branded searches compared to BFA’s 240, and held a 34.4% Share of Search versus BFA’s 25%.
- DPA was ahead of BFA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BFA’s estimated Share of Search among taupo accounting firms in New Zealand moved from 19.8% to 25%, and its estimated monthly branded searches moved from 190 to 240.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand moved from 40.6% to 34.4%, and its estimated monthly branded searches moved from 390 to 330.

## How did search popularity change for New Zealand taupo accounting firms in August 2026?

- In August 2026, BFA gained estimated Share of Search among taupo accounting firms in New Zealand, from 23.5% to 25%.
- In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%.

## Month by month

| Month | BFA estimated searches | BFA Share of Search | BFA rank | DPA estimated searches | DPA Share of Search | DPA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 190 | 19.8% | 3 | 390 | 40.6% | 1 |
| Nov 2025 | 280 | 24.1% | 3 | 450 | 38.8% | 1 |
| Dec 2025 | 190 | 22.9% | 3 | 300 | 36.1% | 1 |
| Jan 2026 | 220 | 25.6% | 3 | 280 | 32.6% | 2 |
| Feb 2026 | 220 | 21.8% | 3 | 380 | 37.6% | 1 |
| Mar 2026 | 280 | 26.4% | 3 | 350 | 33% | 2 |
| Apr 2026 | 220 | 22.7% | 3 | 350 | 36.1% | 2 |
| May 2026 | 290 | 26.9% | 3 | 350 | 32.4% | 2 |
| Jun 2026 | 330 | 26.8% | 3 | 450 | 36.6% | 1 |
| Jul 2026 | 240 | 23.5% | 3 | 390 | 38.2% | 1 |
| Aug 2026 | 240 | 25% | 3 | 330 | 34.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BFA’s and DPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BFA**: Measured on the search terms “bfa accountants”, “bfa accountants taupo”, “bfa accounting” and “bfa taupo”, summed into one figure.
- **DPA**: Measured on the search terms “dpa accountants”, “dpa accountants taupo”, “dpa accounting”, “dpa chartered accountants”, “dpa masterton”, “dpa new zealand”, “dpa nz” and “dpa taupo”, summed into one figure.

- [BFA profile](/demand/nz/brands/bfa)
- [DPA profile](/demand/nz/brands/dpa)
- [All taupo accounting firms in New Zealand](/demand/nz/categories/nz-taupo-accounting-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BFA or DPA?

In August 2026, DPA had more branded searches than BFA among taupo accounting firms in New Zealand. DPA was estimated to have 330 branded searches compared to BFA’s 240, and held a 34.4% Share of Search versus BFA’s 25%.

## Cite this page

Brandwave. "BFA vs DPA: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bfa-vs-dpa

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bfa-vs-dpa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.