--- title: "Betts Funeral Services vs Mainland Funerals: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Betts Funeral Services or Mainland Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Timaru funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/betts-funeral-services-vs-mainland-funerals" publisher: "Brandwave" --- # Betts Funeral Services vs Mainland Funerals: Which is more popular by branded search in New Zealand? Which is more popular in search, Betts Funeral Services or Mainland Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Timaru funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Betts Funeral Services and Mainland Funerals - **Competitive set**: Timaru funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Betts Funeral Services Share of Search**: 68.8% - **Mainland Funerals Share of Search**: 10.4% ## Which is more popular in search, Betts Funeral Services or Mainland Funerals? - In August 2026, Betts Funeral Services had more branded searches than Mainland Funerals among timaru funeral directors in New Zealand. Betts Funeral Services was estimated to have 330 branded searches compared to Mainland Funerals’ 50, and held a 68.8% Share of Search versus Mainland Funerals’ 10.4%. - Betts Funeral Services was ahead of Mainland Funerals in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Betts Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand moved from 45.7% to 68.8%, and its estimated monthly branded searches moved from 210 to 330. - Across the 11 months ending August 2026, Mainland Funerals’ estimated Share of Search among timaru funeral directors in New Zealand moved from 6.5% to 10.4%, and its estimated monthly branded searches moved from 30 to 50. ## How did search popularity change for New Zealand timaru funeral directors in August 2026? - In August 2026, Betts Funeral Services gained estimated Share of Search among timaru funeral directors in New Zealand, from 62.3% to 68.8%. - In August 2026, Mainland Funerals gained estimated Share of Search among timaru funeral directors in New Zealand, from 9.4% to 10.4%. ## Month by month | Month | Betts Funeral Services estimated searches | Betts Funeral Services Share of Search | Betts Funeral Services rank | Mainland Funerals estimated searches | Mainland Funerals Share of Search | Mainland Funerals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 45.7% | 2 | 30 | 6.5% | 3 | | Nov 2025 | 270 | 60% | 1 | 30 | 6.7% | 3 | | Dec 2025 | 190 | 55.9% | 1 | 50 | 14.7% | 3 | | Jan 2026 | 330 | 68.8% | 1 | 20 | 4.2% | 3 | | Feb 2026 | 230 | 65.7% | 1 | 20 | 5.7% | 3 | | Mar 2026 | 210 | 61.8% | 1 | 20 | 5.9% | 3 | | Apr 2026 | 360 | 69.2% | 1 | 40 | 7.7% | 3 | | May 2026 | 290 | 74.4% | 1 | 20 | 5.1% | 3 | | Jun 2026 | 310 | 75.6% | 1 | 20 | 4.9% | 3 | | Jul 2026 | 330 | 62.3% | 1 | 50 | 9.4% | 3 | | Aug 2026 | 330 | 68.8% | 1 | 50 | 10.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Betts Funeral Services’ and Mainland Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Betts Funeral Services**: Measured on the search terms “betts funeral services”, “betts funeral services timaru” and “betts timaru”, summed into one figure. - **Mainland Funerals**: Measured on the search terms “mainland funerals” and “mainland funerals timaru”, summed into one figure. - [Betts Funeral Services profile](/demand/nz/brands/betts-funeral-services) - [Mainland Funerals profile](/demand/nz/brands/mainland-funerals) - [All timaru funeral directors in New Zealand](/demand/nz/locations/timaru/funeral-directors): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Betts Funeral Services or Mainland Funerals? In August 2026, Betts Funeral Services had more branded searches than Mainland Funerals among timaru funeral directors in New Zealand. Betts Funeral Services was estimated to have 330 branded searches compared to Mainland Funerals’ 50, and held a 68.8% Share of Search versus Mainland Funerals’ 10.4%. ## Cite this page Brandwave. "Betts Funeral Services vs Mainland Funerals: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/betts-funeral-services-vs-mainland-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/betts-funeral-services-vs-mainland-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.