--- title: "Bettr vs Tend: Which is more popular in New Zealand?" description: "Is Bettr or Tend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Telehealth providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bettr-vs-tend" publisher: "Brandwave" --- # Bettr vs Tend: Which is more popular in New Zealand? Is Bettr or Tend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Telehealth providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bettr and Tend - **Competitive set**: Telehealth providers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Bettr Share of Search**: 13.3% - **Tend Share of Search**: 25.4% ## Is Bettr or Tend more popular in search? - In October 2026, Tend had more branded searches than Bettr among telehealth providers in New Zealand. Tend had about 2,040 branded searches, while Bettr had 1,070. Tend made up 25.4% of all telehealth provider searches we track, and Bettr accounted for 13.3%. - The lead changed hands 2 times in the 12 months ending October 2026: Bettr took it in February 2026, Tend took it in June 2026. - Across the 12 months ending October 2026, Bettr’s share of searches among telehealth providers in New Zealand moved from 14.4% to 13.3%, and its estimated monthly branded searches moved from 920 to 1.1K. - Across the 12 months ending October 2026, Tend’s share of searches among telehealth providers in New Zealand moved from 15.5% to 25.4%, and its estimated monthly branded searches moved from 990 to 2K. ## Top telehealth providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tend appeared in all five answers. Bettr was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tend was listed before Bettr in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tend | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CareHQ | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Practice Plus | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bettr | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Emergency Consult | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about telehealth providers - Asked ChatGPT "Which telehealth provider should I use in New Zealand?": 1. Tend, 2. Practice Plus, 3. CareHQ - Asked ChatGPT "What are the best telehealth providers in New Zealand?": 1. Tend, 2. Practice Plus, 3. CareHQ, 4. Bettr, 5. Emergency Consult - Asked ChatGPT "What's the best telehealth provider in New Zealand for a quick doctor consult?": 1. Tend, 2. Emergency Consult, 3. CareHQ - Searched Google, AI Overview "telehealth providers nz": 1. CareHQ, 2. Tend, 3. Bettr, 4. Practice Plus - Searched Google, AI Overview "gp online nz": 1. Tend, 2. CareHQ, 3. Practice Plus, 4. Bettr Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand telehealth providers in October 2026? - In October 2026, Tend gained share of searches among telehealth providers in New Zealand, from 19.1% to 25.4%. - In October 2026, Bettr gained share of searches among telehealth providers in New Zealand, from 12.1% to 13.3%. ## How has branded search for Bettr and Tend changed in New Zealand over the last 12 months? | Month | Bettr estimated searches | Bettr Share of Search | Bettr rank | Tend estimated searches | Tend Share of Search | Tend rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 920 | 14.4% | 4 | 990 | 15.5% | 3 | | Dec 2025 | 770 | 10.9% | 4 | 790 | 11.2% | 3 | | Jan 2026 | 810 | 12.1% | 3 | 810 | 12.1% | 4 | | Feb 2026 | 890 | 14.7% | 3 | 790 | 13% | 4 | | Mar 2026 | 1.1K | 16.3% | 3 | 1.1K | 16.3% | 4 | | Apr 2026 | 990 | 15.2% | 3 | 950 | 14.5% | 4 | | May 2026 | 970 | 14.7% | 3 | 970 | 14.7% | 4 | | Jun 2026 | 1.1K | 12.2% | 4 | 2.5K | 27.4% | 2 | | Jul 2026 | 1.1K | 12.1% | 4 | 1.4K | 14.9% | 3 | | Aug 2026 | 1.4K | 11.4% | 4 | 2K | 16.2% | 3 | | Sep 2026 | 1.1K | 12.1% | 4 | 1.7K | 19.1% | 2 | | Oct 2026 | 1.1K | 13.3% | 4 | 2K | 25.4% | 2 | ## How are Bettr’s and Tend’s branded searches counted? Brandwave collects information about searches that people make online using Bettr’s and Tend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bettr**: Measured on the search terms “bettr” and “bettr nz”, summed into one figure. - **Tend**: Measured on the search terms “tend health” and “tend health limited”, summed into one figure. - [Bettr profile](/demand/nz/brands/bettr) - [Tend profile](/demand/nz/brands/tend) - [All telehealth providers in New Zealand](/demand/nz/categories/nz-telehealth-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bettr or Tend more popular in search? In October 2026, Tend had more branded searches than Bettr among telehealth providers in New Zealand. Tend had about 2,040 branded searches, while Bettr had 1,070. Tend made up 25.4% of all telehealth provider searches we track, and Bettr accounted for 13.3%. ## Cite this page Brandwave. "Bettr vs Tend: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/bettr-vs-tend This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bettr-vs-tend. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.