--- title: "Better Stack vs Elastic: Which is searched more in New Zealand?" description: "Is Better Stack or Elastic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Log aggregation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/better-stack-vs-elastic-search" publisher: "Brandwave" --- # Better Stack vs Elastic: Which is searched more in New Zealand? Is Better Stack or Elastic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Log aggregation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Better Stack and Elastic - **Competitive set**: Log aggregation brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Better Stack Share of Search**: 6.1% - **Elastic Share of Search**: 7.6% ## Is Better Stack or Elastic more popular in search? - In September 2026, Elastic had more branded searches than Better Stack among log aggregation brands in New Zealand. Elastic had about 150 branded searches, while Better Stack had 120. Elastic made up 7.6% of all log aggregation brand searches we track, and Better Stack accounted for 6.1%. - The lead changed hands 4 times in the 12 months ending September 2026: Better Stack took it in March 2026, Elastic took it in April 2026, Better Stack took it in May 2026, Elastic took it in August 2026. - Across the 12 months ending September 2026, Better Stack’s share of searches among log aggregation brands in New Zealand moved from 4.9% to 6.1%, and its estimated monthly branded searches moved from 110 to 120. - Across the 12 months ending September 2026, Elastic’s share of searches among log aggregation brands in New Zealand moved from 8.8% to 7.6%, and its estimated monthly branded searches moved from 200 to 150. ## Top log aggregation brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Better Stack was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Elastic was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Elastic was listed before Better Stack in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Grafana | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Elastic | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Datadog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Splunk | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Better Stack | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | New Relic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dynatrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about log aggregation brands - Asked ChatGPT "Which log aggregation tool should I use in New Zealand?": 1. Grafana, 2. Datadog, 3. Elastic, 4. Better Stack - Asked ChatGPT "What are the best log aggregation tools in New Zealand?": 1. Datadog, 2. Elastic, 3. Grafana, 4. Splunk, 5. New Relic, 6. Better Stack - Asked ChatGPT "What's the best log aggregation tool in New Zealand for a small dev team?": 1. Grafana, 2. Better Stack - Searched Google, AI Overview "log aggregation tools": 1. Elastic, 2. Grafana, 3. Datadog, 4. Splunk, 5. Better Stack - Searched Google, AI Overview "devops logging tools": 1. Elastic, 2. Grafana, 3. Splunk, 4. Datadog, 5. New Relic Not named in any answer: Dynatrace. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand log aggregation brands in September 2026? - In September 2026, Better Stack lost share of searches among log aggregation brands in New Zealand, from 6.7% to 6.1%. - Elastic’s share of searches among log aggregation brands in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.6% in September 2026. ## Month by month | Month | Better Stack estimated searches | Better Stack Share of Search | Better Stack rank | Elastic estimated searches | Elastic Share of Search | Elastic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 4.9% | 6 | 200 | 8.8% | 5 | | Nov 2025 | 90 | 3.9% | 6 | 170 | 7.3% | 5 | | Dec 2025 | 80 | 5.2% | 6 | 120 | 7.7% | 5 | | Jan 2026 | 120 | 6.7% | 6 | 150 | 8.3% | 5 | | Feb 2026 | 120 | 5.9% | 6 | 130 | 6.3% | 5 | | Mar 2026 | 180 | 7.8% | 5 | 160 | 6.9% | 6 | | Apr 2026 | 110 | 5.9% | 6 | 140 | 7.4% | 5 | | May 2026 | 140 | 6.4% | 5 | 130 | 5.9% | 6 | | Jun 2026 | 140 | 6.9% | 5 | 130 | 6.4% | 6 | | Jul 2026 | 140 | 7.1% | 5 | 130 | 6.6% | 6 | | Aug 2026 | 130 | 6.7% | 6 | 140 | 7.2% | 5 | | Sep 2026 | 120 | 6.1% | 6 | 150 | 7.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Better Stack’s and Elastic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Better Stack**: Measured on the search terms “better stack” and “betterstack”, summed into one figure. - **Elastic**: Measured on the search terms “elastic stack” and “elk stack”, summed into one figure. - [Better Stack profile](/demand/nz/brands/better-stack) - [Elastic profile](/demand/nz/brands/elastic-search) - [All log aggregation brands in New Zealand](/demand/nz/categories/nz-log-aggregation-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Better Stack or Elastic more popular in search? In September 2026, Elastic had more branded searches than Better Stack among log aggregation brands in New Zealand. Elastic had about 150 branded searches, while Better Stack had 120. Elastic made up 7.6% of all log aggregation brand searches we track, and Better Stack accounted for 6.1%. ## Cite this page Brandwave. "Better Stack vs Elastic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/better-stack-vs-elastic-search This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/better-stack-vs-elastic-search. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.