--- title: "Better Stack vs Datadog: Which is searched more in New Zealand?" description: "Is Better Stack or Datadog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Log aggregation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/better-stack-vs-datadog" publisher: "Brandwave" --- # Better Stack vs Datadog: Which is searched more in New Zealand? Is Better Stack or Datadog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Log aggregation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Better Stack and Datadog - **Competitive set**: Log aggregation brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Better Stack Share of Search**: 6.1% - **Datadog Share of Search**: 36.4% ## Is Better Stack or Datadog more popular in search? - In September 2026, Datadog had more branded searches than Better Stack among log aggregation brands in New Zealand. Datadog had about 720 branded searches, while Better Stack had 120. Datadog made up 36.4% of all log aggregation brand searches we track, and Better Stack accounted for 6.1%. - Datadog was ahead of Better Stack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Better Stack’s share of searches among log aggregation brands in New Zealand moved from 4.9% to 6.1%, and its estimated monthly branded searches moved from 110 to 120. - Across the 12 months ending September 2026, Datadog’s share of searches among log aggregation brands in New Zealand moved from 31.9% to 36.4%, and its estimated monthly branded searches held steady at 720. ## Top log aggregation brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Better Stack was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Datadog was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Datadog was listed before Better Stack in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Grafana | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Elastic | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Datadog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Splunk | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Better Stack | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | New Relic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dynatrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about log aggregation brands - Asked ChatGPT "Which log aggregation tool should I use in New Zealand?": 1. Grafana, 2. Datadog, 3. Elastic, 4. Better Stack - Asked ChatGPT "What are the best log aggregation tools in New Zealand?": 1. Datadog, 2. Elastic, 3. Grafana, 4. Splunk, 5. New Relic, 6. Better Stack - Asked ChatGPT "What's the best log aggregation tool in New Zealand for a small dev team?": 1. Grafana, 2. Better Stack - Searched Google, AI Overview "log aggregation tools": 1. Elastic, 2. Grafana, 3. Datadog, 4. Splunk, 5. Better Stack - Searched Google, AI Overview "devops logging tools": 1. Elastic, 2. Grafana, 3. Splunk, 4. Datadog, 5. New Relic Not named in any answer: Dynatrace. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand log aggregation brands in September 2026? - In September 2026, Better Stack lost share of searches among log aggregation brands in New Zealand, from 6.7% to 6.1%. - In September 2026, Datadog lost share of searches among log aggregation brands in New Zealand, from 36.9% to 36.4%. ## Month by month | Month | Better Stack estimated searches | Better Stack Share of Search | Better Stack rank | Datadog estimated searches | Datadog Share of Search | Datadog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 4.9% | 6 | 720 | 31.9% | 1 | | Nov 2025 | 90 | 3.9% | 6 | 720 | 31% | 1 | | Dec 2025 | 80 | 5.2% | 6 | 480 | 31% | 1 | | Jan 2026 | 120 | 6.7% | 6 | 590 | 32.8% | 1 | | Feb 2026 | 120 | 5.9% | 6 | 720 | 35.1% | 1 | | Mar 2026 | 180 | 7.8% | 5 | 720 | 31.2% | 1 | | Apr 2026 | 110 | 5.9% | 6 | 590 | 31.4% | 1 | | May 2026 | 140 | 6.4% | 5 | 880 | 40.2% | 1 | | Jun 2026 | 140 | 6.9% | 5 | 720 | 35.6% | 1 | | Jul 2026 | 140 | 7.1% | 5 | 720 | 36.4% | 1 | | Aug 2026 | 130 | 6.7% | 6 | 720 | 36.9% | 1 | | Sep 2026 | 120 | 6.1% | 6 | 720 | 36.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Better Stack’s and Datadog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Better Stack**: Measured on the search terms “better stack” and “betterstack”, summed into one figure. - **Datadog**: Measured on the search term “datadog”. - [Better Stack profile](/demand/nz/brands/better-stack) - [Datadog profile](/demand/nz/brands/datadog) - [All log aggregation brands in New Zealand](/demand/nz/categories/nz-log-aggregation-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Better Stack or Datadog more popular in search? In September 2026, Datadog had more branded searches than Better Stack among log aggregation brands in New Zealand. Datadog had about 720 branded searches, while Better Stack had 120. Datadog made up 36.4% of all log aggregation brand searches we track, and Better Stack accounted for 6.1%. ## Cite this page Brandwave. "Better Stack vs Datadog: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/better-stack-vs-datadog This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/better-stack-vs-datadog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.