---
title: "Better Packaging Co. vs Friendlypak: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Better Packaging Co. or Friendlypak? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable packaging suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/better-packaging-co-vs-friendlypak"
publisher: "Brandwave"
---

# Better Packaging Co. vs Friendlypak: Which is more popular by branded search in New Zealand?

Which is more popular in search, Better Packaging Co. or Friendlypak? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable packaging suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Better Packaging Co. and Friendlypak
- **Competitive set**: Sustainable packaging suppliers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Better Packaging Co. Share of Search**: 18.7%
- **Friendlypak Share of Search**: 3.1%

## Which is more popular in search, Better Packaging Co. or Friendlypak?

- In August 2026, Better Packaging Co. had more branded searches than Friendlypak among sustainable packaging suppliers in New Zealand. Better Packaging Co. was estimated to have 360 branded searches compared to Friendlypak’s 60, and held an 18.7% Share of Search versus Friendlypak’s 3.1%.
- Better Packaging Co. was ahead of Friendlypak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Better Packaging Co.’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 14.8% to 18.7%, and its estimated monthly branded searches moved from 270 to 360.
- Across the 11 months ending August 2026, Friendlypak’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 2.7% to 3.1%, and its estimated monthly branded searches moved from 50 to 60.

## How did search popularity change for New Zealand sustainable packaging suppliers in August 2026?

- In August 2026, Better Packaging Co. gained estimated Share of Search among sustainable packaging suppliers in New Zealand, from 15.9% to 18.7%.
- Estimated monthly branded searches for Friendlypak in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

## Month by month

| Month | Better Packaging Co. estimated searches | Better Packaging Co. Share of Search | Better Packaging Co. rank | Friendlypak estimated searches | Friendlypak Share of Search | Friendlypak rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 270 | 14.8% | 3 | 50 | 2.7% | 5 |
| Nov 2025 | 310 | 16.6% | 3 | 60 | 3.2% | 5 |
| Dec 2025 | 200 | 13.2% | 3 | 40 | 2.6% | 5 |
| Jan 2026 | 180 | 11% | 3 | 60 | 3.7% | 5 |
| Feb 2026 | 300 | 17.9% | 3 | 80 | 4.8% | 5 |
| Mar 2026 | 390 | 19.2% | 3 | 60 | 3% | 5 |
| Apr 2026 | 260 | 16.6% | 3 | 60 | 3.8% | 5 |
| May 2026 | 170 | 9.6% | 3 | 60 | 3.4% | 5 |
| Jun 2026 | 240 | 13.8% | 3 | 50 | 2.9% | 5 |
| Jul 2026 | 290 | 15.9% | 3 | 60 | 3.3% | 5 |
| Aug 2026 | 360 | 18.7% | 3 | 60 | 3.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Better Packaging Co.’s and Friendlypak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Better Packaging Co.**: Measured on the search terms “better packaging”, “better packaging co”, “better packaging co nz”, “better packaging company”, “betterpackaging com”, “betterpackagingco”, “the better packaging”, “the better packaging co” and “the better packaging company”, summed into one figure.
- **Friendlypak**: Measured on the search terms “friendlypak” and “friendlypak nz”, summed into one figure.

- [Better Packaging Co. profile](/demand/nz/brands/better-packaging-co)
- [Friendlypak profile](/demand/nz/brands/friendlypak)
- [All sustainable packaging suppliers in New Zealand](/demand/nz/categories/nz-sustainable-packaging-suppliers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Better Packaging Co. or Friendlypak?

In August 2026, Better Packaging Co. had more branded searches than Friendlypak among sustainable packaging suppliers in New Zealand. Better Packaging Co. was estimated to have 360 branded searches compared to Friendlypak’s 60, and held an 18.7% Share of Search versus Friendlypak’s 3.1%.

## Cite this page

Brandwave. "Better Packaging Co. vs Friendlypak: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/better-packaging-co-vs-friendlypak

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/better-packaging-co-vs-friendlypak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.