--- title: "Better Packaging Co. vs Ecopack: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Better Packaging Co. or Ecopack? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable packaging suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/better-packaging-co-vs-ecopack" publisher: "Brandwave" --- # Better Packaging Co. vs Ecopack: Which is more popular by branded search in New Zealand? Which is more popular in search, Better Packaging Co. or Ecopack? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable packaging suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Better Packaging Co. and Ecopack - **Competitive set**: Sustainable packaging suppliers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Better Packaging Co. Share of Search**: 18.7% - **Ecopack Share of Search**: 5.7% ## Which is more popular in search, Better Packaging Co. or Ecopack? - In August 2026, Better Packaging Co. had more branded searches than Ecopack among sustainable packaging suppliers in New Zealand. Better Packaging Co. was estimated to have 360 branded searches compared to Ecopack’s 110, and held an 18.7% Share of Search versus Ecopack’s 5.7%. - Better Packaging Co. was ahead of Ecopack in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Better Packaging Co.’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 14.8% to 18.7%, and its estimated monthly branded searches moved from 270 to 360. - Across the 11 months ending August 2026, Ecopack’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 7.1% to 5.7%, and its estimated monthly branded searches moved from 130 to 110. ## How did search popularity change for New Zealand sustainable packaging suppliers in August 2026? - In August 2026, Better Packaging Co. gained estimated Share of Search among sustainable packaging suppliers in New Zealand, from 15.9% to 18.7%. - In August 2026, Ecopack lost estimated Share of Search among sustainable packaging suppliers in New Zealand, from 6.6% to 5.7%. ## Month by month | Month | Better Packaging Co. estimated searches | Better Packaging Co. Share of Search | Better Packaging Co. rank | Ecopack estimated searches | Ecopack Share of Search | Ecopack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 270 | 14.8% | 3 | 130 | 7.1% | 4 | | Nov 2025 | 310 | 16.6% | 3 | 100 | 5.3% | 4 | | Dec 2025 | 200 | 13.2% | 3 | 80 | 5.3% | 4 | | Jan 2026 | 180 | 11% | 3 | 130 | 7.9% | 4 | | Feb 2026 | 300 | 17.9% | 3 | 90 | 5.4% | 4 | | Mar 2026 | 390 | 19.2% | 3 | 110 | 5.4% | 4 | | Apr 2026 | 260 | 16.6% | 3 | 110 | 7% | 4 | | May 2026 | 170 | 9.6% | 3 | 140 | 7.9% | 4 | | Jun 2026 | 240 | 13.8% | 3 | 80 | 4.6% | 4 | | Jul 2026 | 290 | 15.9% | 3 | 120 | 6.6% | 4 | | Aug 2026 | 360 | 18.7% | 3 | 110 | 5.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Better Packaging Co.’s and Ecopack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Better Packaging Co.**: Measured on the search terms “better packaging”, “better packaging co”, “better packaging co nz”, “better packaging company”, “betterpackaging com”, “betterpackagingco”, “the better packaging”, “the better packaging co” and “the better packaging company”, summed into one figure. - **Ecopack**: Measured on the search terms “ecopack”, “ecopack bin liners”, “ecopack near me”, “ecopack nz”, “ecopack online” and “ecopack packaging”, summed into one figure. - [Better Packaging Co. profile](/demand/nz/brands/better-packaging-co) - [Ecopack profile](/demand/nz/brands/ecopack) - [All sustainable packaging suppliers in New Zealand](/demand/nz/categories/nz-sustainable-packaging-suppliers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Better Packaging Co. or Ecopack? In August 2026, Better Packaging Co. had more branded searches than Ecopack among sustainable packaging suppliers in New Zealand. Better Packaging Co. was estimated to have 360 branded searches compared to Ecopack’s 110, and held an 18.7% Share of Search versus Ecopack’s 5.7%. ## Cite this page Brandwave. "Better Packaging Co. vs Ecopack: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/better-packaging-co-vs-ecopack This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/better-packaging-co-vs-ecopack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.