--- title: "Beth Shan vs Tong & Peryer: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Beth Shan or Tong & Peryer? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beth-shan-vs-tong-peryer" publisher: "Brandwave" --- # Beth Shan vs Tong & Peryer: Which is more popular by branded search in New Zealand? Which is more popular in search, Beth Shan or Tong & Peryer? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beth Shan and Tong & Peryer - **Competitive set**: Hastings funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Beth Shan Share of Search**: 74.2% - **Tong & Peryer Share of Search**: 13.9% ## Which is more popular in search, Beth Shan or Tong & Peryer? - In August 2026, Beth Shan had more branded searches than Tong & Peryer among hastings funeral directors in New Zealand. Beth Shan was estimated to have 1.4K branded searches compared to Tong & Peryer’s 270, and held a 74.2% Share of Search versus Tong & Peryer’s 13.9%. - Beth Shan was ahead of Tong & Peryer in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hastings funeral directors in New Zealand moved from 75.6% to 74.2%, and its estimated monthly branded searches moved from 1.5K to 1.4K. - Across the 11 months ending August 2026, Tong & Peryer’s estimated Share of Search among hastings funeral directors in New Zealand moved from 13.7% to 13.9%, and its estimated monthly branded searches held steady at 270. ## How did search popularity change for New Zealand hastings funeral directors in August 2026? - In August 2026, Beth Shan gained estimated Share of Search among hastings funeral directors in New Zealand, from 69.8% to 74.2%. - In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 16.6% to 13.9%. ## Month by month | Month | Beth Shan estimated searches | Beth Shan Share of Search | Beth Shan rank | Tong & Peryer estimated searches | Tong & Peryer Share of Search | Tong & Peryer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 75.6% | 1 | 270 | 13.7% | 2 | | Nov 2025 | 1.2K | 77.8% | 1 | 210 | 13.3% | 2 | | Dec 2025 | 1.4K | 77.3% | 1 | 270 | 15.3% | 2 | | Jan 2026 | 1.9K | 86% | 1 | 170 | 7.9% | 2 | | Feb 2026 | 1.2K | 78% | 1 | 190 | 12.7% | 2 | | Mar 2026 | 1.4K | 83.2% | 1 | 140 | 8.4% | 2 | | Apr 2026 | 1.4K | 71.6% | 1 | 230 | 12.1% | 2 | | May 2026 | 1.5K | 72.7% | 1 | 370 | 17.7% | 2 | | Jun 2026 | 1.2K | 64.7% | 1 | 350 | 18.7% | 2 | | Jul 2026 | 1.6K | 69.8% | 1 | 390 | 16.6% | 2 | | Aug 2026 | 1.4K | 74.2% | 1 | 270 | 13.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Beth Shan’s and Tong & Peryer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beth Shan**: Measured on the search terms “beth shan”, “beth shan funeral”, “beth shan funerals hastings”, “beth shan funerals napier”, “beth shan hastings”, “beth shan near me”, “beth-shan”, “beth-shan hastings” and “bethshan”, summed into one figure. - **Tong & Peryer**: Measured on the search terms “tong & peryer”, “tong & peryer funeral directors”, “tong and peryer” and “tong and peryer hastings”, summed into one figure. - [Beth Shan profile](/demand/nz/brands/beth-shan) - [Tong & Peryer profile](/demand/nz/brands/tong-peryer) - [All hastings funeral directors in New Zealand](/demand/nz/categories/nz-hastings-funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Beth Shan or Tong & Peryer? In August 2026, Beth Shan had more branded searches than Tong & Peryer among hastings funeral directors in New Zealand. Beth Shan was estimated to have 1.4K branded searches compared to Tong & Peryer’s 270, and held a 74.2% Share of Search versus Tong & Peryer’s 13.9%. ## Cite this page Brandwave. "Beth Shan vs Tong & Peryer: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/beth-shan-vs-tong-peryer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beth-shan-vs-tong-peryer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.