--- title: "Beth Shan vs Terry Longley & Sons Funeral Services: Which is more popular in New Zealand?" description: "Is Beth Shan or Terry Longley & Sons Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beth-shan-vs-terry-longley" publisher: "Brandwave" --- # Beth Shan vs Terry Longley & Sons Funeral Services: Which is more popular in New Zealand? Is Beth Shan or Terry Longley & Sons Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beth Shan and Terry Longley & Sons Funeral Services - **Competitive set**: Hawkes Bay funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Beth Shan Share of Search**: 61.9% - **Terry Longley & Sons Funeral Services Share of Search**: 0.88% ## Is Beth Shan or Terry Longley & Sons Funeral Services more popular in search? - In October 2026, Beth Shan had more branded searches than Terry Longley & Sons Funeral Services among hawkes Bay funeral directors in New Zealand. Beth Shan had about 700 branded searches, while Terry Longley & Sons Funeral Services had 10. Beth Shan made up 61.9% of all hawkes Bay funeral director searches we track, and Terry Longley & Sons Funeral Services accounted for 0.88%. - Beth Shan was ahead of Terry Longley & Sons Funeral Services in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Beth Shan’s share of searches among hawkes Bay funeral directors in New Zealand moved from 48.6% to 61.9%, and its estimated monthly branded searches moved from 530 to 700. - Across the 12 months ending October 2026, Terry Longley & Sons Funeral Services’ share of searches among hawkes Bay funeral directors in New Zealand moved from 0.92% to 0.88%, and its estimated monthly branded searches held steady at 10. ## Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Terry Longley & Sons Funeral Services appeared in all three answers. Beth Shan was mentioned in two out of three: in two of the three ChatGPT answers. Terry Longley & Sons Funeral Services was listed before Beth Shan in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gentle Touch Funeral Services | 1st | 3 of 3 | 3 of 3 | | Terry Longley & Sons Funeral Services | 2nd | 3 of 3 | 3 of 3 | | Beth Shan | 3rd | 2 of 3 | 2 of 3 | | Howard & Gannon | 4th | 2 of 3 | 2 of 3 | | Dunstalls | 5th | 1 of 3 | 1 of 3 | | Terry Longley & Son | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hawkes Bay funeral directors - Asked ChatGPT "Which Hawkes Bay funeral director should I hire in Hawke's Bay Region, New Zealand?": 1. Gentle Touch Funeral Services, 2. Terry Longley & Sons Funeral Services, 3. Beth Shan - Asked ChatGPT "What are the best Hawkes Bay funeral directors in Hawke's Bay Region, New Zealand?": 1. Beth Shan, 2. Gentle Touch Funeral Services, 3. Terry Longley & Sons Funeral Services, 4. Howard & Gannon, 5. Dunstalls - Asked ChatGPT "What's the best Hawkes Bay funeral director in Hawke's Bay Region, New Zealand for a family funeral?": 1. Terry Longley & Sons Funeral Services, 2. Gentle Touch Funeral Services, 3. Howard & Gannon Not named in any answer: Terry Longley & Son. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026? - In October 2026, Beth Shan gained share of searches among hawkes Bay funeral directors in New Zealand, from 60.3% to 61.9%. ## How has branded search for Beth Shan and Terry Longley & Sons Funeral Services changed in New Zealand over the last 12 months? | Month | Beth Shan estimated searches | Beth Shan Share of Search | Beth Shan rank | Terry Longley & Sons Funeral Services estimated searches | Terry Longley & Sons Funeral Services Share of Search | Terry Longley & Sons Funeral Services rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 530 | 48.6% | 1 | 10 | 0.92% | 6 | | Dec 2025 | 570 | 54.8% | 1 | 0 | 0% | 6 | | Jan 2026 | 830 | 56.8% | 1 | 0 | 0% | 6 | | Feb 2026 | 570 | 41.6% | 2 | 10 | 0.73% | 6 | | Mar 2026 | 590 | 48.8% | 1 | 10 | 0.83% | 6 | | Apr 2026 | 700 | 53.4% | 1 | 10 | 0.76% | 6 | | May 2026 | 590 | 49.2% | 1 | 10 | 0.83% | 6 | | Jun 2026 | 570 | 47.1% | 1 | 10 | 0.83% | 6 | | Jul 2026 | 700 | 50% | 1 | 10 | 0.71% | 6 | | Aug 2026 | 590 | 40.7% | 2 | 10 | 0.69% | 6 | | Sep 2026 | 730 | 60.3% | 1 | 10 | 0.83% | 6 | | Oct 2026 | 700 | 61.9% | 1 | 10 | 0.88% | 6 | ## How are Beth Shan’s and Terry Longley & Sons Funeral Services’ branded searches counted? Brandwave collects information about searches that people make online using Beth Shan’s and Terry Longley & Sons Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beth Shan**: Measured on the search terms “beth shan”, “beth shan funeral” and “bethshan”, summed into one figure. - **Terry Longley & Sons Funeral Services**: Measured on the search term “terry longley funeral”. - [Beth Shan profile](/demand/nz/brands/beth-shan) - [Terry Longley & Sons Funeral Services profile](/demand/nz/brands/terry-longley) - [All hawkes Bay funeral directors in New Zealand](/demand/nz/locations/hawke-s-bay-region/funeral-directors): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beth Shan or Terry Longley & Sons Funeral Services more popular in search? In October 2026, Beth Shan had more branded searches than Terry Longley & Sons Funeral Services among hawkes Bay funeral directors in New Zealand. Beth Shan had about 700 branded searches, while Terry Longley & Sons Funeral Services had 10. Beth Shan made up 61.9% of all hawkes Bay funeral director searches we track, and Terry Longley & Sons Funeral Services accounted for 0.88%. ## Cite this page Brandwave. "Beth Shan vs Terry Longley & Sons Funeral Services: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/beth-shan-vs-terry-longley This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beth-shan-vs-terry-longley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.