---
title: "Beth Shan vs Howard & Gannon: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Beth Shan or Howard & Gannon? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/beth-shan-vs-howard-and-gannon"
publisher: "Brandwave"
---

# Beth Shan vs Howard & Gannon: Which is more popular by branded search in New Zealand?

Which is more popular in search, Beth Shan or Howard & Gannon? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Beth Shan and Howard & Gannon
- **Competitive set**: Hawkes Bay funeral directors
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Beth Shan Share of Search**: 47.5%
- **Howard & Gannon Share of Search**: 17.2%

## Which is more popular in search, Beth Shan or Howard & Gannon?

- In August 2026, Beth Shan had more branded searches than Howard & Gannon among hawkes bay funeral directors in New Zealand. Beth Shan was estimated to have 1.4K branded searches compared to Howard & Gannon’s 520, and held a 47.5% Share of Search versus Howard & Gannon’s 17.2%.
- Beth Shan was ahead of Howard & Gannon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hawkes bay funeral directors in New Zealand moved from 54.8% to 47.5%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
- Across the 11 months ending August 2026, Howard & Gannon’s estimated Share of Search among hawkes bay funeral directors in New Zealand moved from 12.5% to 17.2%, and its estimated monthly branded searches moved from 340 to 520.

## How did search popularity change for New Zealand hawkes bay funeral directors in August 2026?

- In August 2026, Howard & Gannon gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 9% to 17.2%.
- In August 2026, Beth Shan lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 52.6% to 47.5%.

## Month by month

| Month | Beth Shan estimated searches | Beth Shan Share of Search | Beth Shan rank | Howard & Gannon estimated searches | Howard & Gannon Share of Search | Howard & Gannon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5K | 54.8% | 1 | 340 | 12.5% | 3 |
| Nov 2025 | 1.2K | 54.7% | 1 | 340 | 15.1% | 3 |
| Dec 2025 | 1.4K | 58.4% | 1 | 280 | 12% | 3 |
| Jan 2026 | 1.9K | 61.5% | 1 | 340 | 11.3% | 3 |
| Feb 2026 | 1.2K | 42.4% | 2 | 280 | 10.1% | 3 |
| Mar 2026 | 1.4K | 50.9% | 1 | 420 | 15.4% | 3 |
| Apr 2026 | 1.4K | 54.2% | 1 | 220 | 8.8% | 3 |
| May 2026 | 1.5K | 58% | 1 | 280 | 10.7% | 3 |
| Jun 2026 | 1.2K | 48.6% | 1 | 220 | 8.8% | 3 |
| Jul 2026 | 1.6K | 52.6% | 1 | 280 | 9% | 3 |
| Aug 2026 | 1.4K | 47.5% | 1 | 520 | 17.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Beth Shan’s and Howard & Gannon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Beth Shan**: Measured on the search terms “beth shan”, “beth shan funeral”, “beth shan funerals hastings”, “beth shan funerals napier”, “beth shan hastings”, “beth shan near me”, “beth-shan”, “beth-shan hastings” and “bethshan”, summed into one figure.
- **Howard & Gannon**: Measured on the search terms “howard & gannon funerals” and “howard and gannon”, summed into one figure.

- [Beth Shan profile](/demand/nz/brands/beth-shan)
- [Howard & Gannon profile](/demand/nz/brands/howard-and-gannon)
- [All hawkes bay funeral directors in New Zealand](/demand/nz/categories/nz-hawkes-bay-funeral-directors): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Beth Shan or Howard & Gannon?

In August 2026, Beth Shan had more branded searches than Howard & Gannon among hawkes bay funeral directors in New Zealand. Beth Shan was estimated to have 1.4K branded searches compared to Howard & Gannon’s 520, and held a 47.5% Share of Search versus Howard & Gannon’s 17.2%.

## Cite this page

Brandwave. "Beth Shan vs Howard & Gannon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/beth-shan-vs-howard-and-gannon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beth-shan-vs-howard-and-gannon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
