--- title: "Beth Shan vs Gentle Touch Funeral Services: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Beth Shan or Gentle Touch Funeral Services? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beth-shan-vs-gentle-touch-funeral-services" publisher: "Brandwave" --- # Beth Shan vs Gentle Touch Funeral Services: Which is more popular by branded search in New Zealand? Which is more popular in search, Beth Shan or Gentle Touch Funeral Services? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beth Shan and Gentle Touch Funeral Services - **Competitive set**: Hastings funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Beth Shan Share of Search**: 74.2% - **Gentle Touch Funeral Services Share of Search**: 4.6% ## Which is more popular in search, Beth Shan or Gentle Touch Funeral Services? - In August 2026, Beth Shan had more branded searches than Gentle Touch Funeral Services among hastings funeral directors in New Zealand. Beth Shan was estimated to have 1.4K branded searches compared to Gentle Touch Funeral Services’ 90, and held a 74.2% Share of Search versus Gentle Touch Funeral Services’ 4.6%. - Beth Shan was ahead of Gentle Touch Funeral Services in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hastings funeral directors in New Zealand moved from 75.6% to 74.2%, and its estimated monthly branded searches moved from 1.5K to 1.4K. - Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand moved from 3% to 4.6%, and its estimated monthly branded searches moved from 60 to 90. ## How did search popularity change for New Zealand hastings funeral directors in August 2026? - In August 2026, Beth Shan gained estimated Share of Search among hastings funeral directors in New Zealand, from 69.8% to 74.2%. - In August 2026, Gentle Touch Funeral Services gained estimated Share of Search among hastings funeral directors in New Zealand, from 2.1% to 4.6%. ## Month by month | Month | Beth Shan estimated searches | Beth Shan Share of Search | Beth Shan rank | Gentle Touch Funeral Services estimated searches | Gentle Touch Funeral Services Share of Search | Gentle Touch Funeral Services rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 75.6% | 1 | 60 | 3% | 4 | | Nov 2025 | 1.2K | 77.8% | 1 | 40 | 2.5% | 4 | | Dec 2025 | 1.4K | 77.3% | 1 | 50 | 2.8% | 4 | | Jan 2026 | 1.9K | 86% | 1 | 70 | 3.3% | 3 | | Feb 2026 | 1.2K | 78% | 1 | 60 | 4% | 4 | | Mar 2026 | 1.4K | 83.2% | 1 | 60 | 3.6% | 4 | | Apr 2026 | 1.4K | 71.6% | 1 | 210 | 11.1% | 3 | | May 2026 | 1.5K | 72.7% | 1 | 60 | 2.9% | 4 | | Jun 2026 | 1.2K | 64.7% | 1 | 90 | 4.8% | 4 | | Jul 2026 | 1.6K | 69.8% | 1 | 50 | 2.1% | 4 | | Aug 2026 | 1.4K | 74.2% | 1 | 90 | 4.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Beth Shan’s and Gentle Touch Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beth Shan**: Measured on the search terms “beth shan”, “beth shan funeral”, “beth shan funerals hastings”, “beth shan funerals napier”, “beth shan hastings”, “beth shan near me”, “beth-shan”, “beth-shan hastings” and “bethshan”, summed into one figure. - **Gentle Touch Funeral Services**: Measured on the search terms “gentle touch funeral services”, “gentle touch funeral services hastings” and “gentle touch funerals”, summed into one figure. - [Beth Shan profile](/demand/nz/brands/beth-shan) - [Gentle Touch Funeral Services profile](/demand/nz/brands/gentle-touch-funeral-services) - [All hastings funeral directors in New Zealand](/demand/nz/categories/nz-hastings-funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Beth Shan or Gentle Touch Funeral Services? In August 2026, Beth Shan had more branded searches than Gentle Touch Funeral Services among hastings funeral directors in New Zealand. Beth Shan was estimated to have 1.4K branded searches compared to Gentle Touch Funeral Services’ 90, and held a 74.2% Share of Search versus Gentle Touch Funeral Services’ 4.6%. ## Cite this page Brandwave. "Beth Shan vs Gentle Touch Funeral Services: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/beth-shan-vs-gentle-touch-funeral-services This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beth-shan-vs-gentle-touch-funeral-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.