--- title: "Betadine vs Strepsils: Which is searched more in New Zealand?" description: "Is Betadine or Strepsils more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Throat lozenge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/betadine-vs-strepsils" publisher: "Brandwave" --- # Betadine vs Strepsils: Which is searched more in New Zealand? Is Betadine or Strepsils more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Throat lozenge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Betadine and Strepsils - **Competitive set**: Throat lozenge brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Betadine Share of Search**: 30.4% - **Strepsils Share of Search**: 43.7% ## Is Betadine or Strepsils more popular in search? - In September 2026, Strepsils had more branded searches than Betadine among throat lozenge brands in New Zealand. Strepsils had about 4,170 branded searches, while Betadine had 2,900. Strepsils made up 43.7% of all throat lozenge brand searches we track, and Betadine accounted for 30.4%. - The lead changed hands 3 times in the 12 months ending September 2026: Strepsils took it in March 2026, Betadine took it in April 2026, Strepsils took it in May 2026. - Across the 12 months ending September 2026, Betadine’s share of searches among throat lozenge brands in New Zealand moved from 41.7% to 30.4%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Strepsils’ share of searches among throat lozenge brands in New Zealand moved from 38.8% to 43.7%, and its estimated monthly branded searches moved from 2.7K to 4.2K. ## Top throat lozenge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Strepsils appeared in all five answers. Betadine was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Strepsils was listed before Betadine in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Difflam | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strepsils | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Betadine | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about throat lozenge brands - Asked ChatGPT "Which throat lozenge brand should I buy in New Zealand?": 1. Difflam, 2. Strepsils - Asked ChatGPT "What are the best throat lozenge brands in New Zealand?": 1. Difflam, 2. Strepsils - Asked ChatGPT "What's the best throat lozenge brand in New Zealand for a sore throat?": 1. Difflam, 2. Strepsils - Searched Google, AI Overview "throat lozenges nz": 1. Difflam, 2. Strepsils, 3. Betadine - Searched Google, AI Overview "sore throat lozenges": 1. Difflam, 2. Strepsils, 3. Betadine Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand throat lozenge brands in September 2026? - In September 2026, Betadine gained share of searches among throat lozenge brands in New Zealand, from 24% to 30.4%. - In September 2026, Strepsils lost share of searches among throat lozenge brands in New Zealand, from 51.9% to 43.7%. ## Month by month | Month | Betadine estimated searches | Betadine Share of Search | Betadine rank | Strepsils estimated searches | Strepsils Share of Search | Strepsils rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 41.7% | 1 | 2.7K | 38.8% | 2 | | Nov 2025 | 2.9K | 49.6% | 1 | 1.8K | 31.5% | 2 | | Dec 2025 | 2.9K | 49.8% | 1 | 1.8K | 31.1% | 2 | | Jan 2026 | 2.9K | 52.2% | 1 | 1.8K | 31.5% | 2 | | Feb 2026 | 2.9K | 48.3% | 1 | 2.1K | 35.3% | 2 | | Mar 2026 | 2.9K | 38.3% | 2 | 3.3K | 43.8% | 1 | | Apr 2026 | 2.9K | 46.5% | 1 | 2.2K | 35.7% | 2 | | May 2026 | 2.9K | 37.1% | 2 | 3.3K | 42.5% | 1 | | Jun 2026 | 2.4K | 32% | 2 | 3.4K | 45.1% | 1 | | Jul 2026 | 2.9K | 31.5% | 2 | 4.1K | 44.8% | 1 | | Aug 2026 | 2.9K | 24% | 2 | 6.3K | 51.9% | 1 | | Sep 2026 | 2.9K | 30.4% | 2 | 4.2K | 43.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Betadine’s and Strepsils’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Betadine**: Measured on the search term “betadine”. - **Strepsils**: Measured on the search terms “anaesthetic strepsils”, “blocked nose strepsils”, “strepsils”, “strepsils honey lemon”, “strepsils lemon”, “strepsils lozenges”, “strepsils plus”, “strepsils sugarfree” and “strepsils woolies”, summed into one figure. - [Betadine profile](/demand/nz/brands/betadine) - [Strepsils profile](/demand/nz/brands/strepsils) - [All throat lozenge brands in New Zealand](/demand/nz/categories/nz-throat-lozenge-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Betadine or Strepsils more popular in search? In September 2026, Strepsils had more branded searches than Betadine among throat lozenge brands in New Zealand. Strepsils had about 4,170 branded searches, while Betadine had 2,900. Strepsils made up 43.7% of all throat lozenge brand searches we track, and Betadine accounted for 30.4%. ## Cite this page Brandwave. "Betadine vs Strepsils: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/betadine-vs-strepsils This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/betadine-vs-strepsils. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.