--- title: "Betadine vs Leukoplast: Which is searched more in New Zealand?" description: "Is Betadine or Leukoplast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plaster and first aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/betadine-vs-leukoplast" publisher: "Brandwave" --- # Betadine vs Leukoplast: Which is searched more in New Zealand? Is Betadine or Leukoplast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plaster and first aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Betadine and Leukoplast - **Competitive set**: Plaster and first aid brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Betadine Share of Search**: 21.5% - **Leukoplast Share of Search**: 1.7% ## Is Betadine or Leukoplast more popular in search? - In September 2026, Betadine had more branded searches than Leukoplast among plaster and first aid brands in New Zealand. Betadine had about 3,840 branded searches, while Leukoplast had 300. Betadine made up 21.5% of all plaster and first aid brand searches we track, and Leukoplast accounted for 1.7%. - Betadine was ahead of Leukoplast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Betadine’s share of searches among plaster and first aid brands in New Zealand moved from 23.3% to 21.5%, and its estimated monthly branded searches moved from 4K to 3.8K. - Across the 12 months ending September 2026, Leukoplast’s share of searches among plaster and first aid brands in New Zealand moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 270 to 300. ## Top plaster and first aid brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Leukoplast was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Betadine did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Elastoplast | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Band-Aid | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | St John | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Nexcare | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Leukoplast | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Betadine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plaster and first aid brands - Asked ChatGPT "Which plaster and first aid brand should I buy in New Zealand?": 1. Elastoplast, 2. Band-Aid, 3. St John, 4. Nexcare - Asked ChatGPT "What are the best plaster and first aid brands in New Zealand?": 1. Elastoplast, 2. Band-Aid, 3. Nexcare, 4. Leukoplast - Asked ChatGPT "What's the best plaster and first aid brand in New Zealand for a home first aid kit?": 1. Elastoplast, 2. St John, 3. Band-Aid, 4. Nexcare - Searched Google, AI Overview "first aid supplies nz": 1. St John - Searched Google, AI Overview "home first aid kit": 1. St John Not named in any answer: Betadine. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plaster and first aid brands in September 2026? - In September 2026, Leukoplast overtook Nexcare to rank 5th among plaster and first aid brands in New Zealand, with 1.7% of the searches. ## Month by month | Month | Betadine estimated searches | Betadine Share of Search | Betadine rank | Leukoplast estimated searches | Leukoplast Share of Search | Leukoplast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 23.3% | 2 | 270 | 1.6% | 5 | | Nov 2025 | 3.8K | 21.7% | 2 | 280 | 1.6% | 5 | | Dec 2025 | 3.7K | 22.7% | 2 | 230 | 1.4% | 5 | | Jan 2026 | 3.9K | 22.6% | 2 | 250 | 1.5% | 6 | | Feb 2026 | 3.8K | 22.5% | 2 | 250 | 1.5% | 6 | | Mar 2026 | 3.9K | 22.5% | 2 | 310 | 1.8% | 5 | | Apr 2026 | 3.8K | 22.5% | 2 | 250 | 1.5% | 5 | | May 2026 | 3.8K | 22.1% | 2 | 260 | 1.5% | 5 | | Jun 2026 | 3.3K | 20.2% | 2 | 230 | 1.4% | 6 | | Jul 2026 | 3.9K | 22.5% | 2 | 240 | 1.4% | 6 | | Aug 2026 | 3.9K | 21.9% | 2 | 210 | 1.2% | 6 | | Sep 2026 | 3.8K | 21.5% | 2 | 300 | 1.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Betadine’s and Leukoplast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Betadine**: Measured on the search terms “betadine”, “betadine antiseptic”, “betadine cleanser”, “betadine for dog”, “betadine iodine”, “betadine liquid”, “betadine mouth”, “betadine ointment”, “betadine skin cleanser”, “betadine solution” and “betadine woolies”, summed into one figure. - **Leukoplast**: Measured on the search terms “leukoplast”, “leukoplast plaster”, “leukoplast sleek”, “leukoplast strong”, “leukoplast tape” and “plaster leukoplast”, summed into one figure. - [Betadine profile](/demand/nz/brands/betadine) - [Leukoplast profile](/demand/nz/brands/leukoplast) - [All plaster and first aid brands in New Zealand](/demand/nz/categories/nz-first-aid-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Betadine or Leukoplast more popular in search? In September 2026, Betadine had more branded searches than Leukoplast among plaster and first aid brands in New Zealand. Betadine had about 3,840 branded searches, while Leukoplast had 300. Betadine made up 21.5% of all plaster and first aid brand searches we track, and Leukoplast accounted for 1.7%. ## Cite this page Brandwave. "Betadine vs Leukoplast: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/betadine-vs-leukoplast This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/betadine-vs-leukoplast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.