--- title: "Betadine vs Crystaderm: Which is searched more in New Zealand?" description: "Is Betadine or Crystaderm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Antiseptic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/betadine-vs-crystaderm" publisher: "Brandwave" --- # Betadine vs Crystaderm: Which is searched more in New Zealand? Is Betadine or Crystaderm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Antiseptic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Betadine and Crystaderm - **Competitive set**: Antiseptic brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Betadine Share of Search**: 26.6% - **Crystaderm Share of Search**: 25.1% ## Is Betadine or Crystaderm more popular in search? - In September 2026, Betadine had more branded searches than Crystaderm among antiseptic brands in New Zealand. Betadine had about 3,070 branded searches, while Crystaderm had 2,900. Betadine made up 26.6% of all antiseptic brand searches we track, and Crystaderm accounted for 25.1%. - The lead changed hands 6 times in the 12 months ending September 2026: Crystaderm took it in January 2026, Betadine took it in February 2026, Crystaderm took it in March 2026, Betadine took it in April 2026, Crystaderm took it in June 2026, Betadine took it in July 2026. - Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic brands in New Zealand moved from 29.3% to 26.6%, and its estimated monthly branded searches moved from 3K to 3.1K. - Across the 12 months ending September 2026, Crystaderm’s share of searches among antiseptic brands in New Zealand moved from 28.2% to 25.1%, and its estimated monthly branded searches held steady at 2.9K. ## Top antiseptic brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Betadine appeared in all five answers. Crystaderm was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Betadine was listed before Crystaderm in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Betadine | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Savlon | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Crystaderm | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Dettol | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about antiseptic brands - Asked ChatGPT "Which antiseptic brand should I buy in New Zealand?": 1. Savlon, 2. Betadine - Asked ChatGPT "What are the best antiseptic brands in New Zealand?": 1. Betadine, 2. Savlon, 3. Crystaderm, 4. Dettol - Asked ChatGPT "What's the best antiseptic brand in New Zealand for wound cleaning?": 1. Betadine, 2. Savlon - Searched Google, AI Overview "antiseptic nz": 1. Betadine, 2. Crystaderm - Searched Google, AI Overview "antiseptic brand": 1. Dettol, 2. Betadine, 3. Crystaderm, 4. Savlon Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand antiseptic brands in September 2026? Neither Betadine nor Crystaderm moved beyond provider rounding among antiseptic brands in Sep 2026. ## Month by month | Month | Betadine estimated searches | Betadine Share of Search | Betadine rank | Crystaderm estimated searches | Crystaderm Share of Search | Crystaderm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 29.3% | 2 | 2.9K | 28.2% | 3 | | Nov 2025 | 3K | 29.5% | 2 | 2.9K | 28.1% | 3 | | Dec 2025 | 3K | 29.8% | 2 | 2.9K | 28.7% | 3 | | Jan 2026 | 3K | 25.6% | 3 | 3.6K | 30.4% | 2 | | Feb 2026 | 3K | 29.3% | 2 | 2.9K | 28% | 3 | | Mar 2026 | 3.1K | 26.3% | 3 | 3.6K | 30.5% | 2 | | Apr 2026 | 3K | 29.2% | 2 | 2.9K | 27.9% | 3 | | May 2026 | 3.1K | 29% | 2 | 2.9K | 27.1% | 3 | | Jun 2026 | 2.7K | 26.5% | 3 | 2.9K | 28.9% | 2 | | Jul 2026 | 3.1K | 27.7% | 2 | 2.9K | 25.8% | 3 | | Aug 2026 | 3.1K | 26.6% | 2 | 2.9K | 24.9% | 3 | | Sep 2026 | 3.1K | 26.6% | 2 | 2.9K | 25.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Betadine’s and Crystaderm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Betadine**: Measured on the search terms “betadine” and “betadine antiseptic”, summed into one figure. - **Crystaderm**: Measured on the search term “crystaderm”. - [Betadine profile](/demand/nz/brands/betadine) - [Crystaderm profile](/demand/nz/brands/crystaderm) - [All antiseptic brands in New Zealand](/demand/nz/categories/nz-antiseptic-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Betadine or Crystaderm more popular in search? In September 2026, Betadine had more branded searches than Crystaderm among antiseptic brands in New Zealand. Betadine had about 3,070 branded searches, while Crystaderm had 2,900. Betadine made up 26.6% of all antiseptic brand searches we track, and Crystaderm accounted for 25.1%. ## Cite this page Brandwave. "Betadine vs Crystaderm: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/betadine-vs-crystaderm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/betadine-vs-crystaderm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.