--- title: "Bestway vs Sealy: Which is searched more in New Zealand?" description: "Is Bestway or Sealy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air mattress brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bestway-vs-sealy" publisher: "Brandwave" --- # Bestway vs Sealy: Which is searched more in New Zealand? Is Bestway or Sealy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air mattress brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bestway and Sealy - **Competitive set**: Air mattress brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bestway Share of Search**: 61.9% - **Sealy Share of Search**: 17.8% ## Is Bestway or Sealy more popular in search? - In September 2026, Bestway had more branded searches than Sealy among air mattress brands in New Zealand. Bestway had about 2,290 branded searches, while Sealy had 660. Bestway made up 61.9% of all air mattress brand searches we track, and Sealy accounted for 17.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Sealy took it in April 2026, Bestway took it in June 2026. - Across the 12 months ending September 2026, Bestway’s share of searches among air mattress brands in New Zealand moved from 70.6% to 61.9%, and its estimated monthly branded searches moved from 3.6K to 2.3K. - Across the 12 months ending September 2026, Sealy’s share of searches among air mattress brands in New Zealand moved from 13.1% to 17.8%, and its estimated monthly branded searches moved from 670 to 660. ## Top air mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bestway was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sealy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bestway | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Intex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Coleman | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sealy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air mattress brands - Asked ChatGPT "Which air mattress brand should I buy in New Zealand?": 1. Intex, 2. Bestway, 3. Coleman - Asked ChatGPT "What are the best air mattress brands in New Zealand?": 1. Bestway, 2. Intex, 3. Coleman - Asked ChatGPT "What's the best air mattress brand in New Zealand for camping trips?": 1. Coleman - Searched Google, AI Overview "air mattress nz": 1. Bestway, 2. Intex - Searched Google, AI Overview "inflatable bed nz": 1. Bestway, 2. Intex, 3. Coleman Not named in any answer: Sealy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand air mattress brands in September 2026? - In September 2026, Intex overtook Sealy to rank 2nd among air mattress brands in New Zealand, with 19.2% of the searches. - In September 2026, Bestway gained share of searches among air mattress brands in New Zealand, from 52.4% to 61.9%. - In September 2026, Sealy lost share of searches among air mattress brands in New Zealand, from 30.6% to 17.8%. ## Month by month | Month | Bestway estimated searches | Bestway Share of Search | Bestway rank | Sealy estimated searches | Sealy Share of Search | Sealy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 70.6% | 1 | 670 | 13.1% | 3 | | Nov 2025 | 11.5K | 81.4% | 1 | 780 | 5.5% | 3 | | Dec 2025 | 13.7K | 84% | 1 | 740 | 4.5% | 3 | | Jan 2026 | 6.3K | 75.8% | 1 | 980 | 11.8% | 2 | | Feb 2026 | 2.1K | 60.6% | 1 | 840 | 24.5% | 2 | | Mar 2026 | 1.2K | 48.6% | 1 | 770 | 31.2% | 2 | | Apr 2026 | 710 | 39.7% | 2 | 730 | 40.8% | 1 | | May 2026 | 710 | 35% | 2 | 930 | 45.8% | 1 | | Jun 2026 | 800 | 41.7% | 1 | 700 | 36.5% | 2 | | Jul 2026 | 850 | 42.7% | 1 | 710 | 35.7% | 2 | | Aug 2026 | 1.3K | 52.4% | 1 | 770 | 30.6% | 2 | | Sep 2026 | 2.3K | 61.9% | 1 | 660 | 17.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bestway’s and Sealy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bestway**: Measured on the search terms “bestway” and “bestway pool”, summed into one figure. - **Sealy**: Measured on the search terms “sealy”, “sealy posturepedic” and “sealy posturepremier”, summed into one figure. - [Bestway profile](/demand/nz/brands/bestway) - [Sealy profile](/demand/nz/brands/sealy) - [All air mattress brands in New Zealand](/demand/nz/categories/nz-air-mattress-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bestway or Sealy more popular in search? In September 2026, Bestway had more branded searches than Sealy among air mattress brands in New Zealand. Bestway had about 2,290 branded searches, while Sealy had 660. Bestway made up 61.9% of all air mattress brand searches we track, and Sealy accounted for 17.8%. ## Cite this page Brandwave. "Bestway vs Sealy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bestway-vs-sealy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bestway-vs-sealy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.