--- title: "Bestway vs Hayward: Which is searched more in New Zealand?" description: "Is Bestway or Hayward more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sand filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bestway-vs-hayward-pool" publisher: "Brandwave" --- # Bestway vs Hayward: Which is searched more in New Zealand? Is Bestway or Hayward more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sand filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bestway and Hayward - **Competitive set**: Sand filter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bestway Share of Search**: 36.9% - **Hayward Share of Search**: 0.16% ## Is Bestway or Hayward more popular in search? - In September 2026, Bestway had more branded searches than Hayward among sand filter brands in New Zealand. Bestway had about 2,290 branded searches, while Hayward had 10. Bestway made up 36.9% of all sand filter brand searches we track, and Hayward accounted for 0.16%. - Bestway was ahead of Hayward in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bestway’s share of searches among sand filter brands in New Zealand moved from 45.3% to 36.9%, and its estimated monthly branded searches moved from 3.6K to 2.3K. - Across the 12 months ending September 2026, Hayward’s share of searches among sand filter brands in New Zealand moved from 0.13% to 0.16%, and its estimated monthly branded searches held steady at 10. ## Top sand filter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bestway was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bestway was listed before Hayward in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Waterco | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AstralPool | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bestway | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Davey | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hayward | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jacuzzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sand filter brands - Asked ChatGPT "Which sand filter brand should I buy in New Zealand?": 1. AstralPool, 2. Waterco, 3. Davey - Asked ChatGPT "What are the best sand filter brands in New Zealand?": 1. Waterco, 2. AstralPool, 3. Davey, 4. Hayward - Asked ChatGPT "What's the best sand filter brand in New Zealand for a swimming pool?": 1. Waterco, 2. AstralPool, 3. Davey - Searched Google, AI Overview "pool sand filter nz": 1. Bestway, 2. AstralPool - Searched Google, AI Overview "pool filter system": 1. Bestway, 2. Waterco, 3. Davey Not named in any answer: Jacuzzi and Intex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sand filter brands in September 2026? - In September 2026, Bestway gained share of searches among sand filter brands in New Zealand, from 28.3% to 36.9%. ## Month by month | Month | Bestway estimated searches | Bestway Share of Search | Bestway rank | Hayward estimated searches | Hayward Share of Search | Hayward rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 45.3% | 1 | 10 | 0.13% | 7 | | Nov 2025 | 11.5K | 67.8% | 1 | 10 | 0.06% | 7 | | Dec 2025 | 13.7K | 72.4% | 1 | 10 | 0.05% | 7 | | Jan 2026 | 6.3K | 61.3% | 1 | 10 | 0.1% | 7 | | Feb 2026 | 2.1K | 37.8% | 2 | 10 | 0.18% | 7 | | Mar 2026 | 1.2K | 24.5% | 2 | 10 | 0.2% | 7 | | Apr 2026 | 710 | 17.2% | 2 | 10 | 0.24% | 7 | | May 2026 | 710 | 16.9% | 2 | 10 | 0.24% | 7 | | Jun 2026 | 800 | 18.7% | 2 | 10 | 0.23% | 7 | | Jul 2026 | 850 | 19.4% | 2 | 10 | 0.23% | 7 | | Aug 2026 | 1.3K | 28.3% | 2 | 10 | 0.21% | 7 | | Sep 2026 | 2.3K | 36.9% | 2 | 10 | 0.16% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Bestway’s and Hayward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bestway**: Measured on the search terms “bestway” and “bestway pool”, summed into one figure. - **Hayward**: Measured on the search term “hayward pool”. - [Bestway profile](/demand/nz/brands/bestway) - [Hayward profile](/demand/nz/brands/hayward-pool) - [All sand filter brands in New Zealand](/demand/nz/categories/nz-sand-filter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bestway or Hayward more popular in search? In September 2026, Bestway had more branded searches than Hayward among sand filter brands in New Zealand. Bestway had about 2,290 branded searches, while Hayward had 10. Bestway made up 36.9% of all sand filter brand searches we track, and Hayward accounted for 0.16%. ## Cite this page Brandwave. "Bestway vs Hayward: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bestway-vs-hayward-pool This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bestway-vs-hayward-pool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.