--- title: "BestStart vs Busy Bees: Which is searched more in New Zealand?" description: "Is BestStart or Busy Bees more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Early childhood education providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beststart-vs-busy-bees" publisher: "Brandwave" --- # BestStart vs Busy Bees: Which is searched more in New Zealand? Is BestStart or Busy Bees more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Early childhood education providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BestStart and Busy Bees - **Competitive set**: Early childhood education providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **BestStart Share of Search**: 47.8% - **Busy Bees Share of Search**: 0.43% ## Is BestStart or Busy Bees more popular in search? - In September 2026, BestStart had more branded searches than Busy Bees among early childhood education providers in New Zealand. BestStart had about 8,960 branded searches, while Busy Bees had 80. BestStart made up 47.8% of all early childhood education provider searches we track, and Busy Bees accounted for 0.43%. - BestStart was ahead of Busy Bees in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BestStart’s share of searches among early childhood education providers in New Zealand moved from 46.5% to 47.8%, and its estimated monthly branded searches moved from 8.9K to 9K. - Across the 12 months ending September 2026, Busy Bees’ share of searches among early childhood education providers in New Zealand moved from 0.31% to 0.43%, and its estimated monthly branded searches moved from 60 to 80. ## Top early childhood education providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BestStart and Busy Bees were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BestStart was listed before Busy Bees in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BestStart | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Remuera Montessori | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Busy Bees | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Smart Start Montessori | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Evolve Education | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kindercare | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Active Explorers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Barnardos Early Learning | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about early childhood education providers - Asked ChatGPT "Which early childhood education provider should I join in New Zealand?": 1. BestStart, 2. Busy Bees, 3. Kindercare - Asked ChatGPT "What are the best early childhood education providers in New Zealand?": 1. BestStart, 2. Busy Bees, 3. Evolve Education, 4. Remuera Montessori, 5. Smart Start Montessori, 6. Active Explorers - Asked ChatGPT "What's the best early childhood education provider in New Zealand for a young child?": 1. Remuera Montessori, 2. Smart Start Montessori - Searched Google, AI Overview "early childhood education nz": named none of the brands we track - Searched Google, AI Overview "kindy nz": 1. Kindercare Not named in any answer: Barnardos Early Learning. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand early childhood education providers in September 2026? - Estimated monthly branded searches for Busy Bees in New Zealand rose 33.3% over 12 measured months, from 60 to 80 in September 2026. ## Month by month | Month | BestStart estimated searches | BestStart Share of Search | BestStart rank | Busy Bees estimated searches | Busy Bees Share of Search | Busy Bees rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.9K | 46.5% | 1 | 60 | 0.31% | 7 | | Nov 2025 | 9.6K | 50.5% | 1 | 80 | 0.42% | 7 | | Dec 2025 | 7.4K | 46.3% | 1 | 60 | 0.38% | 7 | | Jan 2026 | 8.7K | 46.9% | 1 | 80 | 0.43% | 7 | | Feb 2026 | 9.1K | 47.5% | 1 | 120 | 0.63% | 7 | | Mar 2026 | 11.1K | 47.2% | 1 | 80 | 0.34% | 7 | | Apr 2026 | 8.7K | 47.5% | 1 | 60 | 0.33% | 7 | | May 2026 | 8.7K | 46.9% | 1 | 80 | 0.43% | 7 | | Jun 2026 | 8.7K | 46.4% | 1 | 80 | 0.43% | 7 | | Jul 2026 | 8.9K | 49.9% | 1 | 80 | 0.45% | 7 | | Aug 2026 | 8.5K | 47.9% | 1 | 60 | 0.34% | 7 | | Sep 2026 | 9K | 47.8% | 1 | 80 | 0.43% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using BestStart’s and Busy Bees’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BestStart**: Measured on the search terms “best start”, “beststart”, “beststart botany road”, “beststart bremner road”, “beststart childcare”, “beststart dannemora”, “beststart daycare”, “beststart halswell junction”, “beststart huntsbury”, “beststart remuera road” and “beststart st lukes”, summed into one figure. - **Busy Bees**: Measured on the search terms “busy bees childcare” and “busy bees early learning”, summed into one figure. - [BestStart profile](/demand/nz/brands/beststart) - [Busy Bees profile](/demand/nz/brands/busy-bees) - [All early childhood education providers in New Zealand](/demand/nz/categories/nz-early-childhood-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BestStart or Busy Bees more popular in search? In September 2026, BestStart had more branded searches than Busy Bees among early childhood education providers in New Zealand. BestStart had about 8,960 branded searches, while Busy Bees had 80. BestStart made up 47.8% of all early childhood education provider searches we track, and Busy Bees accounted for 0.43%. ## Cite this page Brandwave. "BestStart vs Busy Bees: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/beststart-vs-busy-bees This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beststart-vs-busy-bees. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.