--- title: "Best Ugly Bagels vs Mor Bakery: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Best Ugly Bagels or Mor Bakery? Compare estimated monthly branded-search demand and Share of Search inside the Artisan bakeries and patisseries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/best-ugly-bagels-vs-mor-bakery" publisher: "Brandwave" --- # Best Ugly Bagels vs Mor Bakery: Which is more popular by branded search in New Zealand? Which is more popular in search, Best Ugly Bagels or Mor Bakery? Compare estimated monthly branded-search demand and Share of Search inside the Artisan bakeries and patisseries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Best Ugly Bagels and Mor Bakery - **Competitive set**: Artisan bakeries and patisseries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Best Ugly Bagels Share of Search**: 19% - **Mor Bakery Share of Search**: 9.6% ## Which is more popular in search, Best Ugly Bagels or Mor Bakery? - In August 2026, Best Ugly Bagels had more branded searches than Mor Bakery among artisan bakeries and patisseries in New Zealand. Best Ugly Bagels was estimated to have 16.1K branded searches compared to Mor Bakery’s 8.1K, and held a 19% Share of Search versus Mor Bakery’s 9.6%. - Best Ugly Bagels was ahead of Mor Bakery in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Best Ugly Bagels’ estimated Share of Search among artisan bakeries and patisseries in New Zealand held steady at 19%, and its estimated monthly branded searches held steady at 16.1K. - Across the 11 months ending August 2026, Mor Bakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand moved from 7.8% to 9.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026? - In August 2026, Best Ugly Bagels lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 19.7% to 19%. - Estimated monthly branded searches for Mor Bakery in New Zealand rose 23% over 11 measured months, from 6.6K to 8.1K in August 2026. ## Month by month | Month | Best Ugly Bagels estimated searches | Best Ugly Bagels Share of Search | Best Ugly Bagels rank | Mor Bakery estimated searches | Mor Bakery Share of Search | Mor Bakery rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.1K | 19% | 2 | 6.6K | 7.8% | 5 | | Nov 2025 | 19.4K | 21.9% | 2 | 6.6K | 7.5% | 6 | | Dec 2025 | 20K | 19.8% | 2 | 6.7K | 6.6% | 6 | | Jan 2026 | 24.2K | 24.8% | 1 | 6.6K | 6.8% | 6 | | Feb 2026 | 19.7K | 22.2% | 1 | 6.7K | 7.5% | 6 | | Mar 2026 | 19.8K | 21.8% | 2 | 6.7K | 7.3% | 6 | | Apr 2026 | 16.4K | 18.3% | 3 | 6.6K | 7.4% | 6 | | May 2026 | 16.4K | 19.3% | 2 | 6.6K | 7.8% | 5 | | Jun 2026 | 13.7K | 19.3% | 2 | 5.4K | 7.7% | 5 | | Jul 2026 | 16.2K | 19.7% | 2 | 8.1K | 9.9% | 5 | | Aug 2026 | 16.1K | 19% | 2 | 8.1K | 9.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Best Ugly Bagels’ and Mor Bakery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Best Ugly Bagels**: Measured on the search terms “best ugly bagels”, “best ugly bagels city works”, “best ugly bagels city works depot”, “best ugly bagels commercial bay”, “best ugly bagels menu”, “best ugly bagels near me”, “best ugly bagels nz” and “bestuglybagels”, summed into one figure. - **Mor Bakery**: Measured on the search terms “mor bakery”, “mor bakery near me”, “mor bakery nz” and “morbakery”, summed into one figure. - [Best Ugly Bagels profile](/demand/nz/brands/best-ugly-bagels) - [Mor Bakery profile](/demand/nz/brands/mor-bakery) - [All artisan bakeries and patisseries in New Zealand](/demand/nz/categories/nz-artisan-bakeries): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Best Ugly Bagels or Mor Bakery? In August 2026, Best Ugly Bagels had more branded searches than Mor Bakery among artisan bakeries and patisseries in New Zealand. Best Ugly Bagels was estimated to have 16.1K branded searches compared to Mor Bakery’s 8.1K, and held a 19% Share of Search versus Mor Bakery’s 9.6%. ## Cite this page Brandwave. "Best Ugly Bagels vs Mor Bakery: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/best-ugly-bagels-vs-mor-bakery This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/best-ugly-bagels-vs-mor-bakery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.