--- title: "Bertolli vs Village Press: Which is searched more in New Zealand?" description: "Is Bertolli or Village Press more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Olive oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bertolli-vs-village-press" publisher: "Brandwave" --- # Bertolli vs Village Press: Which is searched more in New Zealand? Is Bertolli or Village Press more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Olive oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bertolli and Village Press - **Competitive set**: Olive oil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bertolli Share of Search**: 8.5% - **Village Press Share of Search**: 19.1% ## Is Bertolli or Village Press more popular in search? - In September 2026, Village Press had more branded searches than Bertolli among olive oil brands in New Zealand. Village Press had about 90 branded searches, while Bertolli had 40. Village Press made up 19.1% of all olive oil brand searches we track, and Bertolli accounted for 8.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Bertolli took it in May 2026, Village Press took it in June 2026. - Across the 12 months ending September 2026, Bertolli’s share of searches among olive oil brands in New Zealand moved from 3.7% to 8.5%, and its estimated monthly branded searches moved from 20 to 40. - Across the 12 months ending September 2026, Village Press’ share of searches among olive oil brands in New Zealand moved from 16.7% to 19.1%, and its estimated monthly branded searches held steady at 90. ## Top olive oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Village Press was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bertolli did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Village Press | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kakariki Olives | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Olivado | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Loopline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cobram Estate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bertolli | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about olive oil brands - Asked ChatGPT "Which olive oil brand should I buy in New Zealand?": 1. Kakariki Olives, 2. Village Press - Asked ChatGPT "What are the best olive oil brands in New Zealand?": 1. Kakariki Olives, 2. Village Press - Asked ChatGPT "What's the best olive oil brand in New Zealand for everyday cooking?": 1. Village Press, 2. Olivado, 3. Kakariki Olives - Searched Google, AI Overview "extra virgin olive oil": named none of the brands we track - Searched Google, AI Overview "nz olive oil": 1. Village Press, 2. Kakariki Olives Not named in any answer: Loopline, Cobram Estate and Bertolli. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand olive oil brands in September 2026? - In September 2026, Bertolli overtook Olivado to rank 5th among olive oil brands in New Zealand, with 8.5% of the searches. - In September 2026, Village Press lost share of searches among olive oil brands in New Zealand, from 25% to 19.1%. ## Month by month | Month | Bertolli estimated searches | Bertolli Share of Search | Bertolli rank | Village Press estimated searches | Village Press Share of Search | Village Press rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 3.7% | 6 | 90 | 16.7% | 4 | | Nov 2025 | 10 | 2.1% | 6 | 140 | 29.2% | 2 | | Dec 2025 | 10 | 1.9% | 6 | 110 | 20.8% | 3 | | Jan 2026 | 40 | 6.9% | 6 | 70 | 12.1% | 3 | | Feb 2026 | 30 | 8.1% | 5 | 50 | 13.5% | 3 | | Mar 2026 | 10 | 2.5% | 6 | 70 | 17.5% | 3 | | Apr 2026 | 10 | 2.3% | 6 | 70 | 16.3% | 3 | | May 2026 | 390 | 41.5% | 1 | 110 | 11.7% | 4 | | Jun 2026 | 70 | 14.9% | 4 | 90 | 19.1% | 3 | | Jul 2026 | 30 | 7.3% | 5 | 110 | 26.8% | 2 | | Aug 2026 | 20 | 4.5% | 6 | 110 | 25% | 3 | | Sep 2026 | 40 | 8.5% | 5 | 90 | 19.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bertolli’s and Village Press’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bertolli**: Measured on the search term “bertolli extra virgin oil”. - **Village Press**: Measured on the search term “village press”. - [Bertolli profile](/demand/nz/brands/bertolli) - [Village Press profile](/demand/nz/brands/village-press) - [All olive oil brands in New Zealand](/demand/nz/categories/nz-olive-oil-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bertolli or Village Press more popular in search? In September 2026, Village Press had more branded searches than Bertolli among olive oil brands in New Zealand. Village Press had about 90 branded searches, while Bertolli had 40. Village Press made up 19.1% of all olive oil brand searches we track, and Bertolli accounted for 8.5%. ## Cite this page Brandwave. "Bertolli vs Village Press: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bertolli-vs-village-press This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bertolli-vs-village-press. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.