--- title: "Bertolli vs The Village Press: Which is searched more in New Zealand?" description: "Is Bertolli or The Village Press more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bertolli-vs-the-village-press" publisher: "Brandwave" --- # Bertolli vs The Village Press: Which is searched more in New Zealand? Is Bertolli or The Village Press more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bertolli and The Village Press - **Competitive set**: Cooking oil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bertolli Share of Search**: 3.7% - **The Village Press Share of Search**: 13.8% ## Is Bertolli or The Village Press more popular in search? - In September 2026, The Village Press had more branded searches than Bertolli among cooking oil brands in New Zealand. The Village Press had about 300 branded searches, while Bertolli had 80. The Village Press made up 13.8% of all cooking oil brand searches we track, and Bertolli accounted for 3.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Bertolli took it in May 2026, The Village Press took it in June 2026. - Across the 12 months ending September 2026, Bertolli’s share of searches among cooking oil brands in New Zealand moved from 2.8% to 3.7%, and its estimated monthly branded searches moved from 70 to 80. - Across the 12 months ending September 2026, The Village Press’ share of searches among cooking oil brands in New Zealand moved from 12.2% to 13.8%, and its estimated monthly branded searches held steady at 300. ## Top cooking oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Village Press was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bertolli was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bertolli and The Village Press were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Good Oil | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Alfa One | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cobram Estate | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Lupi | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | The Village Press | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bertolli | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Olivado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Red Island | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooking oil brands - Asked ChatGPT "Which cooking oil brand should I buy in New Zealand?": 1. The Good Oil, 2. Bertolli, 3. Alfa One - Asked ChatGPT "What are the best cooking oil brands in New Zealand?": 1. Cobram Estate, 2. The Village Press, 3. Lupi, 4. Alfa One - Asked ChatGPT "What's the best cooking oil brand in New Zealand for everyday cooking?": 1. The Good Oil, 2. Alfa One, 3. Lupi - Searched Google, AI Overview "best cooking oil": named none of the brands we track - Searched Google, AI Overview "olive oil nz": 1. The Village Press Not named in any answer: Olivado and Red Island. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cooking oil brands in September 2026? - In September 2026, The Village Press lost share of searches among cooking oil brands in New Zealand, from 17.2% to 13.8%. - Estimated monthly branded searches for Bertolli in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in September 2026. ## Month by month | Month | Bertolli estimated searches | Bertolli Share of Search | Bertolli rank | The Village Press estimated searches | The Village Press Share of Search | The Village Press rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 2.8% | 5 | 300 | 12.2% | 2 | | Nov 2025 | 50 | 2.4% | 6 | 430 | 20.4% | 2 | | Dec 2025 | 50 | 2.2% | 7 | 500 | 22.4% | 2 | | Jan 2026 | 100 | 4.6% | 4 | 300 | 13.8% | 2 | | Feb 2026 | 80 | 4.7% | 5 | 240 | 14% | 2 | | Mar 2026 | 90 | 3.7% | 5 | 280 | 11.5% | 2 | | Apr 2026 | 90 | 3.9% | 4 | 240 | 10.3% | 2 | | May 2026 | 440 | 17.1% | 2 | 430 | 16.7% | 3 | | Jun 2026 | 110 | 5.3% | 5 | 260 | 12.5% | 2 | | Jul 2026 | 80 | 4.1% | 5 | 350 | 17.9% | 2 | | Aug 2026 | 80 | 3.4% | 5 | 400 | 17.2% | 2 | | Sep 2026 | 80 | 3.7% | 5 | 300 | 13.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bertolli’s and The Village Press’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bertolli**: Measured on the search terms “bertolli extra virgin oil”, “bertolli oil” and “bertolli olive oil”, summed into one figure. - **The Village Press**: Measured on the search terms “the village press” and “village press olive oil”, summed into one figure. - [Bertolli profile](/demand/nz/brands/bertolli) - [The Village Press profile](/demand/nz/brands/the-village-press) - [All cooking oil brands in New Zealand](/demand/nz/categories/nz-cooking-oil-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bertolli or The Village Press more popular in search? In September 2026, The Village Press had more branded searches than Bertolli among cooking oil brands in New Zealand. The Village Press had about 300 branded searches, while Bertolli had 80. The Village Press made up 13.8% of all cooking oil brand searches we track, and Bertolli accounted for 3.7%. ## Cite this page Brandwave. "Bertolli vs The Village Press: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bertolli-vs-the-village-press This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bertolli-vs-the-village-press. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.