---
title: "Bertolli vs Lupi: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bertolli or Lupi? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bertolli-vs-lupi"
publisher: "Brandwave"
---

# Bertolli vs Lupi: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bertolli or Lupi? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bertolli and Lupi
- **Competitive set**: Cooking oil brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bertolli Share of Search**: 8.3%
- **Lupi Share of Search**: 35.4%

## Which is more popular in search, Bertolli or Lupi?

- In August 2026, Lupi had more branded searches than Bertolli among cooking oil brands in New Zealand. Lupi was estimated to have 340 branded searches compared to Bertolli’s 80, and held a 35.4% Share of Search versus Bertolli’s 8.3%.
- The lead changed hands 2 times in the 11 months ending August 2026: Bertolli took it in May 2026, Lupi took it in June 2026.
- Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among cooking oil brands in New Zealand moved from 8% to 8.3%, and its estimated monthly branded searches moved from 70 to 80.
- Across the 11 months ending August 2026, Lupi’s estimated Share of Search among cooking oil brands in New Zealand moved from 31% to 35.4%, and its estimated monthly branded searches moved from 270 to 340.

## How did search popularity change for New Zealand cooking oil brands in August 2026?

- In August 2026, Olivado overtook Bertolli to rank 3rd among cooking oil brands in New Zealand, at 13.5%.
- In August 2026, Lupi gained estimated Share of Search among cooking oil brands in New Zealand, from 29.4% to 35.4%.
- In August 2026, Bertolli lost estimated Share of Search among cooking oil brands in New Zealand, from 9.4% to 8.3%.

## Month by month

| Month | Bertolli estimated searches | Bertolli Share of Search | Bertolli rank | Lupi estimated searches | Lupi Share of Search | Lupi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 8% | 4 | 270 | 31% | 2 |
| Nov 2025 | 50 | 8.2% | 4 | 190 | 31.1% | 2 |
| Dec 2025 | 50 | 6.9% | 4 | 210 | 29.2% | 2 |
| Jan 2026 | 100 | 11.5% | 4 | 250 | 28.7% | 2 |
| Feb 2026 | 80 | 11.1% | 4 | 230 | 31.9% | 2 |
| Mar 2026 | 90 | 12% | 4 | 270 | 36% | 2 |
| Apr 2026 | 90 | 13.8% | 4 | 230 | 35.4% | 1 |
| May 2026 | 440 | 35.5% | 2 | 220 | 17.7% | 3 |
| Jun 2026 | 110 | 11.2% | 3 | 190 | 19.4% | 2 |
| Jul 2026 | 80 | 9.4% | 3 | 250 | 29.4% | 2 |
| Aug 2026 | 80 | 8.3% | 4 | 340 | 35.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bertolli’s and Lupi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bertolli**: Measured on the search terms “bertolli extra virgin oil”, “bertolli oil” and “bertolli olive oil”, summed into one figure.
- **Lupi**: Measured on the search terms “lupi extra virgin olive oil”, “lupi oil”, “lupi olive oil” and “lupi olive oil extra virgin”, summed into one figure.

- [Bertolli profile](/demand/nz/brands/bertolli)
- [Lupi profile](/demand/nz/brands/lupi)
- [All cooking oil brands in New Zealand](/demand/nz/categories/nz-cooking-oil-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bertolli or Lupi?

In August 2026, Lupi had more branded searches than Bertolli among cooking oil brands in New Zealand. Lupi was estimated to have 340 branded searches compared to Bertolli’s 80, and held a 35.4% Share of Search versus Bertolli’s 8.3%.

## Cite this page

Brandwave. "Bertolli vs Lupi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bertolli-vs-lupi

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bertolli-vs-lupi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.