--- title: "Berlei vs Victoria's Secret: Which is searched more in New Zealand?" description: "Is Berlei or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/berlei-vs-victorias-secret" publisher: "Brandwave" --- # Berlei vs Victoria's Secret: Which is searched more in New Zealand? Is Berlei or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Berlei and Victoria's Secret - **Competitive set**: Sports bra brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Berlei Share of Search**: 0.18% - **Victoria's Secret Share of Search**: 0.12% ## Is Berlei or Victoria's Secret more popular in search? - In September 2026, Berlei had more branded searches than Victoria's Secret among sports bra brands in New Zealand. Berlei had about 420 branded searches, while Victoria's Secret had 280. Berlei made up 0.18% of all sports bra brand searches we track, and Victoria's Secret accounted for 0.12%. - Berlei was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Berlei’s share of searches among sports bra brands in New Zealand moved from 0.22% to 0.18%, and its estimated monthly branded searches moved from 520 to 420. - Across the 12 months ending September 2026, Victoria's Secret’s share of searches among sports bra brands in New Zealand moved from 0.1% to 0.12%, and its estimated monthly branded searches moved from 230 to 280. ## Top sports bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Berlei was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Victoria's Secret did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Berlei | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lululemon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Shock Absorber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Under Armour | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adidas | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports bra brands - Asked ChatGPT "Which sports bra brand should I buy in New Zealand?": 1. Berlei, 2. Lululemon - Asked ChatGPT "What are the best sports bra brands in New Zealand?": 1. Under Armour, 2. Shock Absorber, 3. Lululemon, 4. Berlei - Asked ChatGPT "What's the best sports bra brand in New Zealand for high support?": 1. Shock Absorber, 2. Berlei - Searched Google, AI Overview "sports bra nz": 1. Under Armour, 2. Nike, 3. Adidas, 4. Berlei, 5. Shock Absorber, 6. Lululemon - Searched Google, AI Overview "high support sports bra": 1. Lululemon, 2. Adidas, 3. Nike Not named in any answer: Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sports bra brands in September 2026? - Estimated monthly branded searches for Victoria's Secret in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026. - Estimated monthly branded searches for Berlei in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026. ## Month by month | Month | Berlei estimated searches | Berlei Share of Search | Berlei rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 520 | 0.22% | 5 | 230 | 0.1% | 6 | | Nov 2025 | 710 | 0.21% | 5 | 180 | 0.05% | 6 | | Dec 2025 | 420 | 0.13% | 5 | 180 | 0.05% | 6 | | Jan 2026 | 580 | 0.24% | 5 | 160 | 0.07% | 6 | | Feb 2026 | 470 | 0.2% | 5 | 150 | 0.06% | 6 | | Mar 2026 | 520 | 0.21% | 5 | 160 | 0.06% | 6 | | Apr 2026 | 470 | 0.2% | 5 | 220 | 0.09% | 6 | | May 2026 | 470 | 0.18% | 5 | 180 | 0.07% | 6 | | Jun 2026 | 420 | 0.17% | 5 | 120 | 0.05% | 7 | | Jul 2026 | 380 | 0.16% | 5 | 140 | 0.06% | 6 | | Aug 2026 | 470 | 0.18% | 5 | 220 | 0.09% | 6 | | Sep 2026 | 420 | 0.18% | 5 | 280 | 0.12% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Berlei’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Berlei**: Measured on the search terms “berlei” and “berlei sports bra”, summed into one figure. - **Victoria's Secret**: Measured on the search terms “bare victorias secret”, “victorias secret”, “victorias secret fragrance”, “victorias secret lotion”, “victorias secret ph” and “victoriassecret”, summed into one figure. - [Berlei profile](/demand/nz/brands/berlei) - [Victoria's Secret profile](/demand/nz/brands/victorias-secret) - [All sports bra brands in New Zealand](/demand/nz/categories/nz-sports-bra-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Berlei or Victoria's Secret more popular in search? In September 2026, Berlei had more branded searches than Victoria's Secret among sports bra brands in New Zealand. Berlei had about 420 branded searches, while Victoria's Secret had 280. Berlei made up 0.18% of all sports bra brand searches we track, and Victoria's Secret accounted for 0.12%. ## Cite this page Brandwave. "Berlei vs Victoria's Secret: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/berlei-vs-victorias-secret This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/berlei-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.