--- title: "Berlei vs Under Armour: Which is searched more in New Zealand?" description: "Is Berlei or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/berlei-vs-under-armour" publisher: "Brandwave" --- # Berlei vs Under Armour: Which is searched more in New Zealand? Is Berlei or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Berlei and Under Armour - **Competitive set**: Sports bra brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Berlei Share of Search**: 0.18% - **Under Armour Share of Search**: 3.7% ## Is Berlei or Under Armour more popular in search? - In September 2026, Under Armour had more branded searches than Berlei among sports bra brands in New Zealand. Under Armour had about 8,370 branded searches, while Berlei had 420. Under Armour made up 3.7% of all sports bra brand searches we track, and Berlei accounted for 0.18%. - Under Armour was ahead of Berlei in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Berlei’s share of searches among sports bra brands in New Zealand moved from 0.22% to 0.18%, and its estimated monthly branded searches moved from 520 to 420. - Across the 12 months ending September 2026, Under Armour’s share of searches among sports bra brands in New Zealand held steady at 3.7%, and its estimated monthly branded searches moved from 8.8K to 8.4K. ## Top sports bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Berlei was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Under Armour was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Berlei and Under Armour were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Berlei | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lululemon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Shock Absorber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Under Armour | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adidas | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports bra brands - Asked ChatGPT "Which sports bra brand should I buy in New Zealand?": 1. Berlei, 2. Lululemon - Asked ChatGPT "What are the best sports bra brands in New Zealand?": 1. Under Armour, 2. Shock Absorber, 3. Lululemon, 4. Berlei - Asked ChatGPT "What's the best sports bra brand in New Zealand for high support?": 1. Shock Absorber, 2. Berlei - Searched Google, AI Overview "sports bra nz": 1. Under Armour, 2. Nike, 3. Adidas, 4. Berlei, 5. Shock Absorber, 6. Lululemon - Searched Google, AI Overview "high support sports bra": 1. Lululemon, 2. Adidas, 3. Nike Not named in any answer: Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sports bra brands in September 2026? - Estimated monthly branded searches for Berlei in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026. ## Month by month | Month | Berlei estimated searches | Berlei Share of Search | Berlei rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 520 | 0.22% | 5 | 8.8K | 3.7% | 4 | | Nov 2025 | 710 | 0.21% | 5 | 10.9K | 3.3% | 4 | | Dec 2025 | 420 | 0.13% | 5 | 11K | 3.4% | 4 | | Jan 2026 | 580 | 0.24% | 5 | 8.9K | 3.7% | 4 | | Feb 2026 | 470 | 0.2% | 5 | 7K | 2.9% | 4 | | Mar 2026 | 520 | 0.21% | 5 | 7K | 2.9% | 4 | | Apr 2026 | 470 | 0.2% | 5 | 8.4K | 3.5% | 4 | | May 2026 | 470 | 0.18% | 5 | 8.4K | 3.3% | 4 | | Jun 2026 | 420 | 0.17% | 5 | 8.3K | 3.3% | 4 | | Jul 2026 | 380 | 0.16% | 5 | 9.9K | 4.2% | 4 | | Aug 2026 | 470 | 0.18% | 5 | 9.4K | 3.7% | 4 | | Sep 2026 | 420 | 0.18% | 5 | 8.4K | 3.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Berlei’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Berlei**: Measured on the search terms “berlei” and “berlei sports bra”, summed into one figure. - **Under Armour**: Measured on the search terms “pants under armour”, “under armour”, “under armour apparel”, “under armour caps”, “under armour heatgear”, “under armour outlet”, “under armour sale”, “under armour shorts”, “under armour slides”, “under armour underwear”, “under armour westgate”, “underarmour”, “underarmour compression” and “underarmour hovr”, summed into one figure. - [Berlei profile](/demand/nz/brands/berlei) - [Under Armour profile](/demand/nz/brands/under-armour) - [All sports bra brands in New Zealand](/demand/nz/categories/nz-sports-bra-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Berlei or Under Armour more popular in search? In September 2026, Under Armour had more branded searches than Berlei among sports bra brands in New Zealand. Under Armour had about 8,370 branded searches, while Berlei had 420. Under Armour made up 3.7% of all sports bra brand searches we track, and Berlei accounted for 0.18%. ## Cite this page Brandwave. "Berlei vs Under Armour: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/berlei-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/berlei-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.