--- title: "Berkley vs Penn: Which is searched more in New Zealand?" description: "Is Berkley or Penn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/berkley-fishing-vs-penn" publisher: "Brandwave" --- # Berkley vs Penn: Which is searched more in New Zealand? Is Berkley or Penn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Berkley and Penn - **Competitive set**: Fishing tackle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Berkley Share of Search**: 15.1% - **Penn Share of Search**: 7.1% ## Is Berkley or Penn more popular in search? - In September 2026, Berkley had more branded searches than Penn among fishing tackle brands in New Zealand. Berkley had about 1,150 branded searches, while Penn had 540. Berkley made up 15.1% of all fishing tackle brand searches we track, and Penn accounted for 7.1%. - Berkley was ahead of Penn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Berkley’s share of searches among fishing tackle brands in New Zealand moved from 12.5% to 15.1%, and its estimated monthly branded searches moved from 1.2K to 1.1K. - Across the 12 months ending September 2026, Penn’s share of searches among fishing tackle brands in New Zealand moved from 7.2% to 7.1%, and its estimated monthly branded searches moved from 670 to 540. ## Top fishing tackle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Penn was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Berkley was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Penn was listed before Berkley in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shimano Fishing | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Daiwa | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Penn | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Okuma | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Abu Garcia | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Berkley | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Black Magic | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Rapala | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fishing tackle brands - Asked ChatGPT "Which fishing tackle brand should I buy in New Zealand?": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Okuma - Asked ChatGPT "What are the best fishing tackle brands in New Zealand?": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Okuma, 5. Black Magic - Asked ChatGPT "What's the best fishing tackle brand in New Zealand for freshwater fishing?": 1. Shimano Fishing, 2. Daiwa, 3. Okuma, 4. Abu Garcia - Searched Google, AI Overview "fishing rod brands": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Berkley, 5. Abu Garcia, 6. Okuma Not named in any answer: Rapala. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fishing tackle brands in September 2026? - In September 2026, Black Magic overtook Berkley to rank 2nd among fishing tackle brands in New Zealand, with 17.6% of the searches. - In September 2026, Berkley lost share of searches among fishing tackle brands in New Zealand, from 19.1% to 15.1%. - Estimated monthly branded searches for Penn in New Zealand fell 19.4% over 12 measured months, from 670 to 540 in September 2026. ## Month by month | Month | Berkley estimated searches | Berkley Share of Search | Berkley rank | Penn estimated searches | Penn Share of Search | Penn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 12.5% | 4 | 670 | 7.2% | 6 | | Nov 2025 | 1.2K | 11.1% | 5 | 780 | 7.2% | 6 | | Dec 2025 | 1.1K | 9.3% | 5 | 1K | 8.5% | 6 | | Jan 2026 | 1.3K | 9.9% | 5 | 1K | 7.9% | 6 | | Feb 2026 | 1.5K | 13.5% | 4 | 900 | 8.2% | 6 | | Mar 2026 | 1.5K | 15.3% | 2 | 960 | 9.5% | 6 | | Apr 2026 | 1.2K | 13.8% | 3 | 610 | 7% | 6 | | May 2026 | 1.5K | 17.7% | 2 | 610 | 7.2% | 6 | | Jun 2026 | 1.2K | 15.3% | 3 | 490 | 6.5% | 6 | | Jul 2026 | 1.2K | 15.4% | 3 | 560 | 7.4% | 6 | | Aug 2026 | 1.5K | 19.1% | 2 | 590 | 7.5% | 6 | | Sep 2026 | 1.1K | 15.1% | 3 | 540 | 7.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Berkley’s and Penn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Berkley**: Measured on the search terms “berkley”, “berkley baits”, “berkley braid”, “berkley fishing”, “berkley gulp”, “berkley powerbait”, “berkley powerbait trout” and “berkley whiplash braid”, summed into one figure. - **Penn**: Measured on the search terms “950ssm penn reel”, “penn electric reel”, “penn lures”, “penn pursuit reel”, “penn reel”, “penn rod” and “penn slammer reel”, summed into one figure. - [Berkley profile](/demand/nz/brands/berkley-fishing) - [Penn profile](/demand/nz/brands/penn) - [All fishing tackle brands in New Zealand](/demand/nz/categories/nz-fishing-tackle-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Berkley or Penn more popular in search? In September 2026, Berkley had more branded searches than Penn among fishing tackle brands in New Zealand. Berkley had about 1,150 branded searches, while Penn had 540. Berkley made up 15.1% of all fishing tackle brand searches we track, and Penn accounted for 7.1%. ## Cite this page Brandwave. "Berkley vs Penn: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/berkley-fishing-vs-penn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/berkley-fishing-vs-penn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.